Cereal Partners Uk

Cereal Partners said the additional chocolate chips had been balanced with an overall sugar reduction, although the ASA did state that the sugar content remained high

Cereal Partners UK defends kids’ advertising complaint

By Kacey Culliney

Cereal Partners UK has defended its cinema advert for Nestlé Cookie Crisp breakfast cereal and the health values of the product, following a complaint claiming it encouraged an unhealthy lifestyle in children.

Nestle sticking with cereal nutrition strategy

Nestle sticking with cereal nutrition strategy

By Neil Merrett

As breakfast cereal makers come under scrutiny this week following both clinical backing and criticism of their nutrition commitments, one leading manufacturer says it will stick to its strategy of providing a balanced range of products.


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