Brand Licensing Europe

'Parasite' has been a game-changer for Bonilla a La Vita's Patatas Fritas. Pic: Bonilla a La Vita

Brand licensing

Cameo role in ‘Parasite’ sees sales soar for a Spanish snack

By Gill Hyslop

The story of how a relatively little-known Spanish producer’s canned Patatas Fritas snack was thrust onto the world stage after appearing in a Korean Oscar-winning film is a prime example of the effect brand licensing can have on a product.

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