The clean label trend shows no signs of slowing down as simple ingredient lists remain a priority among 82% of global consumers, with almost as many willing to pay more for products they perceive to be ‘cleaner’.
Using plant-based, vegan ingredients that offer added health benefits – such as increased protein or fibre – are quickly becoming a priority among health-conscious snackers, says CJ McClellan, senior strategic marketing manager for Blue Diamond.
Consumers – especially the younger set – are seeking out healthier food options that contain fewer ingredients and less involved processing, but still deliver on taste and texture. Blue Diamond Growers is stepping up to the mark with a series of products...
