Should beer brands use cartoon characters? Will bright colors appeal to children? What about celebrity tie-ups or sweet-flavored spirits? 2023 saw a rise in the number of alcohol brands that found themselves in hot water with advertising authorities over...
Knife crime, obesity and skiffle music. Out of all the evils
currently threatening the welfare of Western teenagers, recent US
headlines finger the main culprit as the caffeinated alcoholic
beverage.
Alcoholic drinks makers could benefit from a new range of enzymes
that claim to increase production at the same times as
significantly reducing operating costs.
Young people who consume energy drinks with alcohol to improve
their stamina on a night out are likely to see no such effect,
suggests new research on the market leader Red Bull.