Action On Sugar

Major cereal producers are ensuring they are providing all options to give consumers a reason to walk down the aisle. Pic: GettyImages/EvgeniiAnd

There’s still a place on the table for sugary breakfast cereals

By Gill Hyslop

Breakfast cereals are one of the categories to actually show progress in reducing sugar content, with Action on Sugar’s latest progress report showing an 8.5% reduction between 2015 and 2018. But some consumers still demand that sweet hit in the morning....

Lidl is removing the monkey and other cartoon mascots from its Crownfield-branded breakfast cereals. Pic: Lidl

Lidl goes cartoon-free in a bid to halt childhood obesity

By Gill Hyslop

Children in the United Kingdom will soon have to say good-bye to the monkey, bee, alligator, lion, panda and penguins featured on the boxes of Lidl’s own-brand cereals, as the retail giant attempts to halt the soaring obesity rate among the demographic.