Retail & Shopper Insights

The digestive biscuit is celebrating its 125th anniversary this year. Pic: McVitie's

Pladis plans health focus for British biscuit market

By Gill Hyslop

At the launch of its second annual biscuit review, the manufacturer of McVitie’s (the UK’s largest selling biscuit brand) said it will make Britons’ much-loved snack even healthier.

Different texture combinations used to market foods in 2016. ©iStock

What will the top texture trends be in 2017?

By Louis Gore-Langton

In 2016 15% of new food products launched in Europe employed themes concerning texture combinations – often on well-established product types such as yoghurt. FoodNavigator looks at some of the strongest product categories riding the texture wave into...

©iStock

Industry backs ban of online junk food ads for children

By Louis Gore-Langton

Industry has given its support to a new ruling by the UK's Committee of Advertising Practice (CAP) on marketing junk food to children that will increase restrictions to cover non-broadcast media, including print, cinema and online social media.

A recent study shows that 73% of consumers are willing to pay more for a product with full transparent attributes.  Pic: Insight Label

Nielsen partners with Label Insight to boost CPG transparency

By Douglas Yu

The challenge of managing consumer packaged goods data has prompted two shopper data firms, Nielsen and Label Insight, to form an alliance to help manufacturers and retailers to make faster and more informed data-decisions to grow sales.

Photo: iStock

When it comes to grocery shopping, children have a lot of clout

By Adi Menayang

What differences in shopping habits do childless households have compared to ones with children? A lot, a new study by Packaged Facts reveals. We chat with founders of two smaller brands who market directly to children and get their take.