United Biscuits is launching a £15m ($21.5m) marketing push for its Jacob’s savory snack brand in the UK focused on how the products make consumers feel.
Each month, Bakery and Snacks presents a round-up of product launches, relaunches and innovations that have caught our eye: Here’s the selection for January 2016:
KP Snacks has big growth plans under the Intersnack umbrella with Christmas NPD investment and a push in healthy snacking, says its branded sales head.
KP Snacks has gone pub-themed for the 2014 FIFA World Cup; recreating a local UK pub in Rio for the games and running a consumer competition fronted by celebrity pub landlord Al Murray.
KP Snacks has filed a patent on a method to incorporate flavors into the matrix of potato chips, rather than dust onto the surface with oil, enabling fat reduction.
KP Snacks and parent company Intersnack UK aim to invest £16M in closing their Haverhill factory in Suffolk and consolidating nut processing and packing operations in Rotherham, Yorkshire.
United Biscuits has injected huge efforts into new product development (NPD), range extensions and flavor variants as it heads into 2013 minus its flagship snacks arm KP Snacks.
European Intersnack Group has snapped up United Biscuits’ KP Snacks for an undisclosed sum in a move that will enable the UK firm to 'dedicate focus' to its biscuits business, United Biscuits said.
United Biscuits has dismissed rumors that former Tesco boss Sir Terry Leahy is heading a bid to buy its KP Snacks arm but confirmed to BakeryandSnacks.com that an eventual market sale is inevitable.
