PopCorners bets on the Kentucky Derby
As a brand known for breaking convention, PopCorners has added a new flavor to its stable to honor its title as a Preferred Salty Snack of the Kentucky Deby.
Limited edition Jalapeño Popper is a new take on a classic, with a kick of jalapeño heat and the savoriness of cheese.
Kentucky Derby Week attendees had the first chance to try the newest flavor at the PopCorners Snackbook on the Churchill Downs grounds earlier this month, placing bets on their favorite PopCorners flavors for the chance to win sought after swag.
But fans who could attend the limited pop-up are still in line for a treat, by simplying sharing a selfie of their own race day celebrations for a chance to win a $20,000 cash prize and an iconic Derby-style garland – made out of PopCorners instead of roses.
The brand’s latest flavor is also rolling out in retail for a limited time in 6.5 oz bags for $4.79 or 3 oz bags for $2.99.
In developing the new Jalapeño Popper flavor, we saw an unmet desire for spicier options in the snack aisle,” said Rhasheda Boyd, VP of marketing for PepsiCo.
“So, we decided to embrace our 'popped, never fried' motto with a unique take on a familiar food."
The PopCorners Snackbook arrives on the heels (or hooves) of the brand’s ‘Get Caught with Something Good’ commercial. Released last month, the commercial inserts PopCorners into an unconventional situation – a Prohibition-era speakeasy – where guests are served the popped snack instead of the typical bootlegged beverage.