Partake signs on as first-ever Phoenix Mercury jersey partner for 2024 season

The Phoenix Mercury has partnered with venture capital firm Cleveland Avenue to announce a  multi-year investment in women’s sports, introducing a rotating jersey badge partnership program. Allergy-friendly and inclusive snack brand Partake has been appointed the official jersey badge partner for the Phoenix Mercury WNBA team for the 2024 season.

“The magnitude of this historic partnership with Cleveland Avenue is built on our shared commitment to invest in and support women – from athletes to entrepreneurs,” said Phoenix Mercury and Phoenix Suns CEO Josh Bartelstein.

“Featuring Partake Foods on Mercury jerseys this season offers the opportunity to showcase a woman-founded company making a positive impact in its industry, furthering our goal to empower women on and off the court.”

The better-for-you, allergy-friendly snack producer was founded in 2016 by Denise Woodard after her daughter was diagnosed with multiple food allergies. Partake’s products are gluten-free, vegan, non-GMO, and free from the top nine allergens – safe and shareable for the more than 32 million Americans impacted by food allergies.

“Being chosen as the inaugural brand of this incredible partnership is both an honor and aligned to Partake’s mission of radical inclusivity,” said Woodard.

“We are proud to join Cleveland Avenue and the Phoenix Mercury in championing all that women are capable of achieving.”

As one of the original franchises in the WNBA, the Phoenix Mercury continues to support the growth of the league and women’s sports by investing in its players and the community. Led by owner Mat Ishbia, the Mercury recently announced Phoenix will host WNBA All-Star 2024, launched the first-ever all-girls YMCA youth basketball league and unveiled plans to build a new, dedicated state-of-the-art practice facility opening this summer.