Startup uses sound to create first-of-its-kind snacks that tune body, mind and soul

By Gill Hyslop

- Last updated on GMT

Sound Bites use high-frequency, low-amplitude sound waves that preserves the nutritional integrity of the ingredients. Pic: Sound Nutrition
Sound Bites use high-frequency, low-amplitude sound waves that preserves the nutritional integrity of the ingredients. Pic: Sound Nutrition

Related tags Sound Nutrition functional snacks sound waves ultrasonics wellness

Sound Nutrition aims to shake up the $605bn global snack market by using sound waves to create functional snacks that it claims will promote both physical and mental energy.

The Los Angeles wellness-driven startup has developed Sound Bites, oval shaped snacks made from all-natural ingredients, such as whole egg crystals and real cacao. That in itself is not unique, but the patented process it employs to create them is. Sound Nutrition’s revolutionary technology uses ultrasonics, which it says preserves vital nutrients, develops flavour and creates the signature texture of the snacks.

Sound Bites are developed with four guiding elements – substance, texture, taste and flavour – captured in a ‘health-some’ and enjoyable eating experience.

On the nutrition side, the company is encouraging consumers to redefine the role of snacking in their lives. While most snacks will fulfil a craving between meals, Sound says its Sound Bites also creates a feel-good, post-consumption experience.

This includes feeling satiated without feeling overly full or lethargic. The ‘clean burn’ and higher level of mental clarity results from eating premium, natural snacks without artificial, over-processed ingredients. The bites are conducive to more active lifestyles and contain ingredients designed to sustain physical energy.

Sound’s patented ultrasonic technology uses high-frequency, low-amplitude sound waves that gently vibrate ingredients into a discrete shape in just a fraction of a second, thereby “cooking’ or forming food without applying heat, which preserves its nutritional integrity.

The ultrasonics also develop the snacks’ unique flavour and texture. While the four flavours each differ slightly in texture – with varying levels of moistness, density and chewiness – all Sound Bites have what the startup describes as a ‘rich, buttery mouthfeel that melts away with a clean finish’.

Wellness-driven and nutrtion-forward

Sound Nutrition was created in 2019 by Don Dillon to fill a gap in the snack market for clean, flavourful and nutrition-forward snack. According to Dillon, when it comes to snacking, there is typically a compromise when balancing nutrition with great taste.

Sound Bites, on the other hand, “embody a transformative experience, made possible through a premium, clean snack that helps the difference-makers of the world live their lives to the fullest – today and in the future.

“As we set out to develop our Sound Bites, we really started from scratch by asking ourselves, ‘How can we use this incredible technology to create a completely new segment in the snacking category?’”​ added Dillon.

“Similarly, we are encouraging consumers to stop and ask themselves that same question – ‘How can snacks impact my life?’ We have built Sound Bites on a more purposeful approach to snacking, one that not only satisfies hunger and tastes good, but also tunes the mind, body and soul.”

Sound Bites are launching in four flavours:

Vanilla Lime – a ‘tangy chorus of lime and cream cheese’ that has a smooth, airy texture and mouthfeel.

Mocha – a ‘bitter, rich and sweet ensemble of coffee and cacao’ with a moderately dense body, smooth chew and long finish.

Chocolate Raspberry – a ‘sweet and tart melody’ with a smooth, clean mouthfeel.

Coconut Surprise – a ‘laid-back rhapsody of nutty, tropical and mildly sweet flavours’ with fresh coconut pieces and a fluffy, chewy bite.

The snacks are available direct-to-consumer through the company’s e-commerce platform, in two 30g bites per pack, available in a case of 12 priced at $72. A limited edition launch pack called the Sampler EP includes four Sound Bites packs featuring each of its launch flavours for $24.

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