Breitbart denounces Kellogg’s ads-pulling move as ‘un-American’

By Douglas Yu contact

- Last updated on GMT

Kellogg's contented Breitbart is not aligned with its business values. Pic: Kellogg's
Kellogg's contented Breitbart is not aligned with its business values. Pic: Kellogg's
The Kellogg Company has announced it will pull advertisements from far-right news publication, Breitbart, whose executive chairman is US president-elect Donald Trump's appointed chief strategist, Steve Bannon.

The move came shortly after the company was told by consumers that its ads were placed on the Breitbart’s website.

Breitbart and Bannon have been accused of being racist, anti-Semitic and sexist by the US public.

Spokesman from the Pringles producer, Kris Charles, said in a release, “We regularly work with our media buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company.

“This involves reviewing websites where ads could potentially be placed using filtering technology to assess site content. As you can imagine, there is a very large volume of websites, so occasionally something is inadvertently missed.”

"Denigrating" its loyal consumer base

BakeryandSnacks’ US correspondent has reached out to Breitbart, and is waiting for a comment.

But, in a statement sent to the Washington Times, Breitbart said Kellogg's was “denigrating to its own detriment a loyal and engaged community of consumers who helped elect Trump.”

“Kellogg’s decision to blacklist one of the largest conservative media outlets in America is economic censorship of mainstream conservative political discourse. That is as un-American as it gets,”​ Breitbart said.

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3 comments

Pandering

Posted by Tom Taunton,

The medias twisted perception of anything not to their PC liking is thinly veiled behind their true motive. Kellogg's simply follows suit likely because there afraid to offend --- anyone. Boycotting all Kellogg's products is the message they are actually sending.

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Disgusted with Kelloggs

Posted by Lorelai Hudson,

Kelloggs fell for the lies and deception of the media and now will have to suffer the consequences of some 60 million people who could choose to boycott Kellogg products - myself being one of them. I will also Twitter to my 20,000 followers to boycott. Trump is my President.

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Disgruntled consumer

Posted by Harold Fuentes,

Kellogg's is forgetting that when the masses boycott a brand is very hard to earn its respect back from the consumers . I do not know who is behind the decision making process, but boy he/she should go back to business school because it's obvious he/she did not learn a thing about public perception.
Because I stand behind our elected President and it seems that this is politically motivated, I am boycotting Kellogg's brand and will tell others to do the same.
Hope they learn the lesson.

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