How did Kellogg’s Asian agri-partner Wilmar slip through the sustainable palm oil net?

By Kacey Culliney

- Last updated on GMT

RSPO thanks WWF for bringing Wilmar's illegal activities to its attention and says it is difficult to monitor all of its members' actions
RSPO thanks WWF for bringing Wilmar's illegal activities to its attention and says it is difficult to monitor all of its members' actions

Related tags Palm oil Sustainability

The Roundtable on Sustainable Palm Oil (RSPO) is not in a position to monitor over 1,100 members from more than 60 countries, but it does take violations extremely seriously, its secretary general says.

The comments from Darrel Webber, secretary general of the RSPO, come after WWF found that RSPO member Wilmar – Kellogg’s partner in Asia – was illegally sourcing palm oil fruits from a national park in Indonesia.

Speaking to, Webber said: "The RSPO depends on members and non-members to submit formal complaints. With over 1,100 members from more than 60 countries, RSPO is not in the position to monitor all activities its members are undertaking on the ground.”

He said the RSPO complaints system allows members and non-members to submit formal complaints against actions of specific RSPO members, at which point the association can take action.

“If no formal complaint is submitted, there is no basis for the RSPO to start an investigation,”​ he said.

However, the RSPO takes the critical issue of sourcing illegally grown fresh fruit bunches very seriously and resolving this issue is a key priority, he added.

The RSPO said it was grateful that the WWF brought the issue of Wilmar’s illegal palm fruit sourcing to its attention, and said it was pleased about Wilmar’s speedy cooperation to stop the purchasing.

Task force to aid fresh fruit bunch sourcing

The RSPO has added a new requirement to its principles and criteria for 2013 that stipulates how certified mills must document and disclose the source of all third party sourced fresh fruit bunches.

“Furthermore, the RSPO is also forming a task force to urgently develop a new policy and tools to help members ensure that all of the fresh fruit bunches they source come from identified, legal and responsible sources,”​ he said.

Webber said the journey to fully embracing certified sustainable palm oil is not a simple process and it can’t happen all at once.

“The arduous and complex challenge of fully transforming an organization to become 100% committed to certified sustainable palm oil cannot be underestimated, although it is indeed possible – but only over time, and with the right levels of commitment from all stakeholder groups.”

What should Kellogg do? Does it have a role to play?

In the case of Kellogg and Wilmar, Webber said collaboration is crucial. “Collaboration is one of the founding principles of the RSPO and a key pillar of its multi-stakeholder philosophy – only by working together will we be able to achieve an industry that is fully sustainable,” ​he said.

“…The RSPO is convinced that open dialogue and discussions between all parties, member companies, complainants, and those affected – challenging as they may be – must be tried and tested to the fullest with determination.”

In Kellogg’s Q2 earnings call on August 1, its CEO John A. Bryant responded to an analyst’s question on how Kellogg would ensure it is not associated with illegal deforestation that its partner Wilmar had been accused of.

“The Kellogg Company has a very strong track record on sustainability (…)In terms of palm oil, we actually buy green certificates to cargo all our palm oil purchases, and we feel very good about our practices in that area,”​ he said.

Kellogg’s chief sustainability officer Diane Holdorf previously told that it considers palm oil sourcing as an “important issue”.​ Holdorf said the firm has made aggressive changes to its sourcing of palm oil and now ensures 100% used is sustainably sourced through a combination of GreenPalm certificates, mass balance and segregated sustainable growth supply.

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Need to move past the big brands

Posted by Simon,

The majority of the big global retail brands are already engaged and purchasing / supporting via the available RSPO supply chain options. The retail market is not actually a big user of palm oil, neither is Kellogg’s ! Appreciate some in the market want to see all companies purchasing 100% via segregated, however whilst the RSPO remains a global niche this will prove difficult for a number of reasons. If a company such as Kellogg’s is already 100% covered, moving to different supply chains is not going to drive any further demand for CSPO or CSPKO, if there is no growth in market demand then we will hit a ceiling for certification, that means no more plantations will adopt sustainable practices ! At this critical stage of building critical mass on the ground, do endangered species mind if this is done via offsetting or physical purchase! Those small consumer groups looking to aid the uptake of CSPO & CSPKO should perhaps focus on companies who do not have a sustainable palm oil policy ? This will help drive supply chain demand for the RSPO, I would suggest they look away from the retail sector to drive the volume required for the RSPO to achieve its vision. Regarding Kellogg’s statement, they have every right to state they are sourcing sustainable palm oil as they are using segregated.

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Kellogg killing orangutans and tigers?

Posted by christine olle,

Kelloggs needs to find a CEO that actually knows who his company is doing business with - how irresponsible to state that he does not know anything about palm oil and what it does to the environment - they are literally causing the extinction of their mascot Tony the Tiger.......horrible.

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Kellogg greenwashing with Greenpalm?

Posted by Robert Hii,

Greenpalm clearly states on its website that users of Greenpalm can then claim to be supporting sustainable palm oil.

Where does Kellogg find the right to claim that they are sourcing sustainable palm oil when they're using Greenpalm to offset their use of palm oil?

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