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Advanced cooking methods inspire Snyder’s-Lance spring ‘better-for-you’ launches

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Gill Hyslop

By Gill Hyslop+

15-Mar-2017

Snyder's-Lance is using new baking and cooking methods to produce a spring range of healthy snacks. Pic: Snyder's-Lance
Snyder's-Lance is using new baking and cooking methods to produce a spring range of healthy snacks. Pic: Snyder's-Lance

Snyder’s-Lance is introducing a variety of offerings crafted to change the way the world snacks through better ingredients, quality and tastes to US shelves nationwide.

The Charlotte-based snack maker claims it has adopted new baking and cooking methods to meet the evolving needs of today's health-conscious consumer.

“Fuelled by our lifestyles and changing demographics, snacking is on the rise and now comprises half of all eating occasions, so it’s exciting for Snyder’s-Lance to introduce these products to a growing market,” said Rod Troni, chief marketing and innovation officer.

The company will be rolling out Snyder’s of Hanover Wholey Cheese!; Lance Power Break Sandwich Crackers (with 11-12g protein); Lance Gluten-Free Snack Crackers; Cape Cod Infused Oil Kettle Cooked Potato Chips; and Snack Factory Veggie Sticks.

It is also introducing four multiple-brand Variety Packs to its Kettle Chips, including Gluten-Free, Non-GMO, Premium and Small Batch.

Additionally, Kettle is adding two new potato chips flavors to its portfolio, being Moscow Mule and Korean Barbeque.

Infusing herbs and spices

Using the new cooking method, the company claims Cape Cod is the first to invigorate its kettle chips with oils infused with fresh herbs, spices and vegetables, including Mediterranean and Fresh Jalapeno. 

Emerald is also adding dried fruit to its nut packs, introducing 100 Calorie Packs in two flavors - Walnuts & Almonds with Dried Cherries, and Cashews & Almonds with Dried Cranberries.

Snyder’s-Lance markets its snack foods throughout the US and internationally. Its portfolio includes pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, popcorn and nuts.

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