SUBSCRIBE

Breaking News on Industrial Baking & Snacks

Trends > Diversification

ISM/ProSweets 2017

Kettle Chips ventures out of UK and to new snack territory with Snyder’s-Lance

Gill Hyslop

By Gill Hyslop+

24-Feb-2017
Last updated on 24-Feb-2017 at 13:47 GMT2017-02-24T13:47:27Z

Kettle Chips' MD believes the better-for-you concept and clean label will become entrenched in snacks in the short-term. Pic: Kettle Foods

Kettle Chips' MD believes the better-for-you concept and clean label will become entrenched in snacks in the short-term. Pic: Kettle Foods

UK business Kettle Foods is diversifying into new snacking avenues such as popcorn and potentially pretzels as it expands overseas with its parent firm.

Ashley Hicks, MD of Kettle Foods, told BakeryandSnacks, the acquisition of Kettle Foods by Snyder’s in March last year has taken the British chip business to the next level.

“Snyder’s has been making pretzels in the UK for just over 100 years. The company has grown organically on the back of its brands, but particularly through mergers and acquisitions to develop a much broader portfolio of snacks for different consumers,” said Hicks.

Kettle Foods is following suit.

From UK-centric chips brand to European snack firm

Ashley Hicks

The Kettle chip maker, which started in 1988 in Norfolk, made inroads into the better-for-you popcorn category when it procured Metcalf’s Skinny Popcorn last year.

“The company has gone through transitioning what essentially has been a UK potato chip business into a European snack business,” said Hicks.

He said that Snyder’s-Lance is providing the know-how to “learn how to work with more countries and customers outside the UK and add more brands.”

Hicks told us the company is looking at moving into other categories, including baked snacks.

“We are looking into developing Snyder’s pretzel piece business that can be launched in a big way in the UK,” he said.

The product, which is made in the US, is proving immensely popular in Germany, but will be ‘tweaked’ specifically to appeal to UK tastes.

“Kettle Foods is providing Snyder’s with a new ‘railroad’ into consumer markets in the UK. We also export our chips to 23 European countries, reaching just over 300 million consumers outside the UK.

“Until now, we’ve only been trading with the Kettle brand, but together with Snyder’s-Lance, we want to develop a much larger snack portfolio.

Cultivating important concepts

Hicks said the snacks category has many prospects for growth.

“The eating-on-the-go trend is increasing, which means that snacking will continue to be important to people.”

He believes better-for-you concept and clean label will become entrenched in snacks in the short-term.

 “I think that clean label is going to become a minimum requirement – that’s just what consumers expect,” he said.

Bosch Packaging Technology biscuits Interpack

Bosch: Biscuit makers face production challenges in portion control packs

Andreas Schildknecht,

global product manager, Bosch Packaging Technology

OAL debuts APRIL Robotic Weighing Station Interpack

OAL: ‘You don’t need to have robots in cages any more’

Jake Norman,

sales and marketing manager, , OAL

GEA debuts Comas and Imaforni processing lines

GEA debuts Comas and Imaforni processing lines

Marco Gandini,

VP, head of bakery applications, , GEA

Treofanphthalate-free packaging and mineral oil barriers

Treofan turns to phthalate-free packaging films and mineral oil barriers

Jürgen Schischko

Technical service director, Treofan

Braskem packaging changes color if a product is unfit for consumption

Braskem packaging changes color if a product is unfit for consumption

Marcia Pires

polymer science researcher , Braskem

Mettler-Toledo Safeline metal detection systems

Mettler-Toledo Safeline debuts four enhancements on its metal detection systems

Mettler-Toledo introduced four enhancements on its Safeline metal detection systems at Interpack.

Too good to throw away

Too good to throw away

Innovative snack start-ups are proving there’s no reason for the world to continue wasting...

Manning Impex ups Asian offering for UK market with seaweed snacks

Manning Impex ups Asian offering for UK market with seaweed snacks

UK-based importer and distributor Manning Impex has added Tao Kae Noi seaweed snacks to...

Bread hit hard by price wars

Bread is ‘price war casualty’ – FoB director

Bread is one of the biggest casualties of the supermarket price war, as retailers...

food packaging, business, women

How to be a successful woman in the packaging industry

Passion, determination and ambition: all top tips for aspiring businesswomen, say three senior Swedish...

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

USDA WASDE: Wheat supply up but ‘quality issue emerging’ says AHDB

Wheat supply up but ‘quality issue emerging’

Wheat supplies have hit record levels across the globe, but for France and some...

UK gluten-free businesses should storm Europe

Europe is ripe for UK gluten-free businesses

France and other European countries are prime targets for the UK’s established gluten-free (GF)...

Manufacturers are struggling with healthier food calls

Bakeries struggling with calls to cut salt, sugar and fat

Manufacturers of baked goods are reaching a point where calls to cut salts, fats...

Thins in packaged bread could spark growth, Mintel

Can ‘thins’ save a dwindling packaged bread sector?

‘Thins’ have taken off in the US and Canada with bread, bagel and even...

Bread innovation needed amid carb, additive backlash: Mintel

Additives and carb backlash stumps bread innovation, says Mintel

Stephanie Pauk and Pam Yates

Analysts, Mintel

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...