SUBSCRIBE

Breaking News on Industrial Baking & Snacks

Trends > Diversification

Ardent Mills’ commitment to boost growth and stability of North American grown quinoa

Post a comment
Gill Hyslop

By Gill Hyslop+

14-Mar-2017
Last updated on 14-Mar-2017 at 15:57 GMT2017-03-14T15:57:14Z

Ardent Mills has announced its support of the growing network of North American quinoa farmers. Pic: ©iStock/estivillml
Ardent Mills has announced its support of the growing network of North American quinoa farmers. Pic: ©iStock/estivillml

The US flour miller has announced its support of the growing network of North American quinoa farmers with the roll-out of its new Great Plains Quinoa line.

According to the Denver-headquartered company, its backing will boost the transparency, scale and consistent quality needed to take the ancient grain mainstream among consumers, food manufacturers, bakeries and retailers in the US and Canada.

The upward progression of quinoa

Touted as a superfood, quinoa usage has shown double-digit growth in culinary applications, according to Technomic.

From 2012 to 2016, sales from products containing quinoa have grown sevenfold, said the market researcher.

Quinoa continues to surge in popularity and is increasingly being included in nutrition bars, ready-to-eat cereal, oatmeal, gluten-free foods, tortilla chips, crackers and snacks.

“Ardent Mills is joining forces with North American quinoa farmers to ensure both supply and predictable pricing for quinoa whether as an artisan-style bread or other culinary application,” said Bill Stoufer, Ardent Mills’ COO.

“We are always looking for ways that grains can nourish what’s next for communities, customers and consumers.”

Arden Mills began promoting quinoa as the star of its Ancient Grains line in 2007.

The newest offering – the Great Plains Quinoa range – includes seeds, whole grain flour, flakes, crisps, custom multigrain blends and mixes.

All the products are available in bulk, 50-pound bags, as well as smaller pack options. The company said the new SKUs can also be blended with red and black quinoa varieties.

Rollercoaster price and supply challenge

According to Mike Veal, Ardent Mills VP of marketing, the quinoa market is often affected by South American supply challenges and spikes in pricing.

“Our new Ardent Mills Great Plains Quinoa brand clearly defines our quinoa as grown in North America, which comes with the company’s assurance to support North American family farms in the network and our commitment to food safety, quality, supply and transparency.

“We are also committed to price predictability and can offer up to a two-year price guarantee,” he said.

Quinoa farmer Joe Dutcheshen said he believes the support from Ardent Mills will have a tremendous benefit on the North American quinoa network.

“We have seen the positive impact their commitment to double organic wheat acres has had on North American farmers and the organic wheat supply, and know that level of commitment will have a similar impact in the quinoa market,” he said.

Ancient grain bread. Pic: ©iStock/bhofack2

Deeply rooted in communities in the US, Canada and Puerto Rico, Ardent Mills employs more than 100 certified millers, which supports thousands of local jobs and contributes billions of dollars to local economies.

The company’s product portfolio includes Ultragrain white whole wheat, SafeGuard flour and Sustagrain barley, which, they claim, is the highest fiber commercially available whole grain.

Post a comment

Comment title *
Your comment *
Your name *
Your email *

We will not publish your email on the site

I agree to Terms and Conditions

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...