BakeryandSnacks has spooned IRI data to compile a tasty list of the top 10 best-selling US ready-to-eat cereals.
BakeryandSnacks has spooned IRI data to create a tasty list of the top 10 best-selling US ready-to-eat cereals.
The top 10 list has been created using data from the Chicago-based research firm that indicates dollar sales for the 52 weeks ending June 16, 2013. Sales figures were taken from multi-outlets - supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains across the US.
The total US ready-to-eat (RTE) cereal category pulled in dollar sales of $9.4bn for the 52 weeks ending June 16 2013, according to IRI.
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