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Bakery products 2015: the top 10 suppliers in key US industry sectors

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Vince Bamford

By Vince Bamford+

10-Mar-2016
Last updated on 17-Aug-2016 at 12:10 GMT2016-08-17T12:10:40Z

Donut sales grew 5% year on year in the US in 2015. Photo iStock - Ben Harding
Donut sales grew 5% year on year in the US in 2015. Photo iStock - Ben Harding

Here we present an overview of the retail sales performance of the largest suppliers in key sectors of the US baked goods market in 2015 - with IRI data revealing the winners, the losers and the sweet spots.

It’s not getting any easier to earn a crust from fresh bread in the US.

Overall unit sales of fresh bread fell 1.5% in 2015, according to IRI data, with a $0.03 per unit price increase keeping value sales flat.

Reporting its full-year trading results for the year, Grupo Bimbo last month said bread category volumes had been under pressure due to price increases in the first half of the year. The IRI data shows a slump of almost 6% in the business’ US bread sales, although its rolls and burger buns performed slightly better.

Private label products also contributed to the weak performance of the category, falling more than $80m last year compared with 2015.

A Killer performance

Of the 10 largest US bread suppliers, by far the strongest growth was from Dave’s Killer Bread, which is tapping into the growing interest in more natural products. Little wonder that the business was snapped up last summer by Flower Foods, although it will continue to operate as an independent subsidiary.

Earlier this year, Flower Foods president and CEO Allen Shiver said the acquisition of Dave’s and Alpine Valley Bread Company would be key elements in its growth strategy.

And although Flowers has performed better than many of its rivals in the bread category, it has struggled in some baked goods sectors, including rolls, buns & croissants and bagels. In its financial results for 2015, Flower admitted its earnings in the fourth quarter were “below plan.”

Sweet smell of success

In contrast to the performance of the bread category, good growth has been seen in sales of sweet baked products and morning goods.

Unit sales of muffins, for example, have soared almost 10% year on year while donuts are up almost 5%.

The value of the cupcakes and brownies category has risen almost $250m in the past 12 months, driven by factors including demand for low-cost and home-style treats. Such products are also benefiting from the increasing frequency of snacking, said IRI.

It’s a trend retailers have been keen to embrace, with private label cupcakes and brownies accounting for more than $100m of the growth.

FRESH BREAD

Year on year performance. Source: IRI 52w/e 27 December 2015 (Supermarkets, drugstores, mass-market retailers, gas/c-stores, military commissaries and select club and dollar retail chains)
Note: data can be re-ordered by clicking on column heading

FRESH ROLLS, BUNS & CROISSANTS

Year on year performance. Source: IRI 52w/e 27 December 2015
Note: data can be re-ordered by clicking on column heading

HAMBURGER & HOTDOG BUNS

Year on year performance. Source: IRI 52w/e 27 December 2015
Note: data can be re-ordered by clicking on column heading

CUPCAKES & BROWNIES

Year on year performance. Source: IRI 52w/e 27 December 2015
Note: data can be re-ordered by clicking on column heading

DONUTS

Year on year performance. Source: IRI 52w/e 27 December 2015
Note: data can be re-ordered by clicking on column heading

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President

Hello!

I represent U.N.I.T.Y Group Services Inc, a non-profit organization, started by a gentleman known as "The Good Samaritan" over 29 years ago, we provide free Job readiness training workshops and food to at-risk and disadvantaged youth and adults in the Florida grassroots communities. We recently distributed over 15,000 pounds of food to over 500 students and their families at a Local Elementary School. We are contacting this company in regards to receiving food donations such as Rice, Wheat, Flour, Corn, Breads, and other food items, for our Food Distribution Warehouse.I can be reached at 5613069549 or unitygroupservices@gmail.com.

Please see links below that show some of our works in the media.

Instagram:https://www. instagram.com/ unitygroupservices/
http://www.ocala.com/news/ 20161214/organizations-and- good-samaritan-provide-food
http://www.wcjb.com/local- news/2016/12/good-samaritan- food-drive-evergreen- elementary-school-families
http://player.tout.com/ocala/ a2cn91

Tanya Walker,
President,
U.N.I.T.Y. Group Services Inc.
www.unitygroupservices.org
www.unitygroupservices.com

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Posted by Tanya Walker
08 January 2017 | 01h272017-01-08T01:27:12Z

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