Frito-Lay reminds snackers to invest in kindness - now more than ever

The single-serve bags of Frito-Lay Variety Packs are rolling out in ‘Packed with Kindness’ packaging, which prompt consumers to “Send a handwritten Thank You note” and “Ask someone how they’re feeling” – great reminders for any age.

The snack giant is also donating up to $250,000 from purchases of Frito-Lay Variety Packs to Think Kindness,​​ which works to encourage measurable acts of kindness in schools and communities around the world.

In the US, the non-profit’s dynamic speakers visit schools across the country each year to spark Kindness Movements, inspiring students to take action and change the world.

According to Think Kindness, each act of kindness – no matter how small – has an unforeseeable ripple effect that makes the world a better place. Every person on this planet can think of at least one kind act that made your day a little brighter, it adds.

And it’s not letting the coronavirus outbreak hamper its efforts, now bringing people together virtually, as well.

Frito-Lay is also inviting consumers to take part in its Kindness Challenge by downloading a worksheet from www.SnackableNotes.com​​ to keep track of their family’s random acts of kindness (especially important after months of lockdown at home).