Britannia taps into Indian healthy snacks market with product launches
India-based biscuit manufacturer Britannia Industries has launched two new snacks to its NutriChoice brand aimed at the health conscious.
The move sees Britannia add NutriChoice Multigrain Thins and NutriChoice Multigrain Roasty to its portfolio.
Britannia Industries managing director Vinita Bali said Indian consumers were starting to look for healthier options.
"Our research shows that savoury snacking is a big part of daily lives of the consumers here, who are at the same time getting increasingly health sensitized. With this launch, we envisage more people adopting health by opting for healthier alternatives,” he told the India Times.
He added that Britannia was looking to further expand its range.
Britannia’s latest available sales figures stand at INR 34.2m (around €500,000) in 2010, a rise of 8.9% on the previous year.
