Breaking News on Industrial Baking & Snacks

News > Markets

Top 10 US snack brands: A consumer choice

By Kacey Culliney , 27-Sep-2012
Last updated the 27-Sep-2012 at 18:01 GMT

Brand perception firm YouGov BrandIndex polled US consumers to find out what the top 10 favorite snack brands are for 2012.

The poll specialist asked consumers if they had a ‘general positive feeling’ about brands and subsequently scored each snack according to negative and positive feedback.

The firm interviews 5,000 people each weekday from a representative US population sample, it said, and tots up more than 1.2 million interviews each year.

The verdict?

Potato chips and savory crackers dominated and PepsiCo swept the board with five of its brands in the top 10 and Kraft Foods also featured strongly but let’s take a look at the results…

All Galleries

General Mills launches 150 products inspired by food trends

General Mills introduces a range of 150 products across the U.S inspired by leading consumer food trends:...

Food packaging offers convenience in single-serve format

Packaging design inspiration gallery: SINGLE SERVE

Snacks, drinks, condiments, and other food and beverage favorites are fueling consumer demand for convenience with single-serve...

Top 8 product launches at Sweets and Snacks

The Sweets and Snacks Expo has wrapped up for 2014, but the scores of notable product launches...

Leaders of the pack at 2014 Sweets and Snacks Expo

The 2014 Sweets and Snacks Expo showcased thousands of product launches, and old favorites, in standout packaging....

Key Industry Events

 

Access all events listing

Our events, Events from partners...