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Top 10 US snack brands: A consumer choice

By Kacey Culliney , 27-Sep-2012

Brand perception firm YouGov BrandIndex polled US consumers to find out what the top 10 favorite snack brands are for 2012.

The poll specialist asked consumers if they had a ‘general positive feeling’ about brands and subsequently scored each snack according to negative and positive feedback.

The firm interviews 5,000 people each weekday from a representative US population sample, it said, and tots up more than 1.2 million interviews each year.

The verdict?

Potato chips and savory crackers dominated and PepsiCo swept the board with five of its brands in the top 10 and Kraft Foods also featured strongly but let’s take a look at the results…

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