Crisp Power
Crisp Power is a first-to-market protein pretzel from Israeli producer Meir Bagel.
The latest venture from Gilad Zilberberg, founder of Dream Pretzel and Meir Bagel, the low-carb, protein-packed, plant-based snack is expected to shake up the pretzel category. The pretzel all packs in extra fibre, while being a no sugar and never-fried treat.
The pretzel packs in 15g of protein while catering to carb-conscious consumers, with just 3g of carbs per serving.
According to Meir Bagel, it’s a ‘great alternative to sweet protein bars and protein shakes when looking for a pre- or post-workout snack and even chips and vegetables for something different and healthy to dip into hummus or guacamole. Pretzels have never been this good.’
These are ‘pretzel with benefits’.
“We are excited for customers who love Dream Pretzel, who live a healthy protein-rich and low-carb lifestyle or are just looking to make more healthful choices in the new year to enjoy Crisp Power as their new favorite snack,” said Zilberberg, founder and CEO of Meir Beigel.
“After years of perfecting our recipe, we were elated to create something with the flavor of an everything bagel and crunchy texture of a satisfying pretzel.”
Crisp Power is available online, with a further rollout on Amazon planned this year.