Jambar Tropical Trio
The organic energy bar maker has launched vegan Tropical Trio, which an ensemble of island fruits, gluten-free ancient grains, walnut butter and 10g of plant-based protein.
The new flavor was formulated by Jambar founder Jennifer Maxwell, a food scientist and cofounder of the original PowerBar. Designed to take tastebuds on an island escape, Tropical Trio features comforting notes of banana that meet the exotic with hints of coconut and pineapple.
To boost the launch, Jambar has signed up pro surfer, mother and plant-based athlete Tia Blanco, a professional surfer from Southern California and gold medalist at the International Surfing Association Women’s World Surfing Championship in 2015 and 2016. She also won ABC’s The Ultimate Surfer competition in 2021 and is an accomplished yogi, painter and entrepreneur, as well as a mother.
The newest member of Team Jambar, Blanco joins top-tier athletes including Olympic Gold Medalist Jonny Moseley, professional running power couple Joe Klecker and Sage Hurta-Klecker, Stroller Mile World Record Holder Neely Spence Gracey, pro cyclist and Gravel Hall of Famer Ali Tetrick, and professional skier and biker Ryan McElmon.
“Finally! A bar that not only tastes delicious, but one I can trust to deliver clean, plant-based energy,” said Blanco.
“Jambar is the perfect fuel to power my active lifestyle and motherhood.”
Tropical Trio is Jambar’s fifth flavor and its first new flavor since the company launched in late 2021. In addition to the three vegan fruit flavors, Jambar also offers two bars that contain whey protein – Chocolate Cha Cha and Malt Nut Melody. All five flavors are crafted in a dedicated, state-of-the-art production facility in San Rafael, California.
The company also announced the availability of a new 12-bar box featuring four bars each of Jambar’s vegan options – Tropical Trio, Jammin’ Jazzleberry and Musical Mango. Every bar contains 10g of sunflower protein and is sweetened with organic maple syrup and natural sugars found in fruit.
“Our vegan flavors pack a serious nutritional punch without sacrificing taste,” said Maxwell. “With the new vegan box, people who are focused on a plant-based diet can enjoy variety while staying true to their clean eating lifestyle.”
Available online, as well as on Amazon Prime. The vegan box is also rolling out into retail across the US.