Dave's Killer Bread launches Organic Rock 'N' Rolls
The US leader in organic bread products has rolled out its latest innovation, which cater to the growing interest in diverse bread options.
The first nationally available roll from Dave’s Killer Bread (DKB), Organic Rock 'N' Rolls are soft rolls, with recognizable ingredients and DKB’s signature seedy texture. Packed with organic ingredients like whole wheat, barley, oats and flax seeds, each roll has 12g of whole grains per serving.
“Our customers are looking for more than just the traditional dinner roll,” said Cristina Watson, DKB’s senior director of brand management.
“The market showed a gap in whole grain options that still deliver on flavor, which inspired us to develop Rock ‘N’ Rolls using our flagship 21 Whole Grains and Seeds blend that our fans, whom we call BreadHeads, already love."
True to the brand’s values, Rock ‘N’ Rolls are Certified USDA Organic, Non-GMO Project Verified and are free from artificial ingredients, artificial preservatives, artificial colors/flavors, high fructose corn syrup and bleached flour. Available from select grocery stores across the US and on Amazon.com for an RRP of $6.99 for 12ct pack.
With rolls being a popular item for Easter festivities, Dave’s Killer Bread is celebrating the release with a campaign centered around Feaster, a new, casual Friendsgiving of Spring, designed to encourage people to share good food and good times with friends and family. Participants that host their own Feaster gatherings can win Feaster-themed baskets, including Rock ‘N’ Rolls and other items, along with discount coupons, fostering community and celebration around the new product launch.