Gold Award - Sustainable tea packaging from Brazil
Ciclo Verde Taeq – White Tea by Grupo Pão de Açúcar - is a closed-loop system that brings recycled materials into the production of high-value product and enables societal benefits.
It begins with the collection of recyclable materials at the Brazilian company’s stores – with all materials donated to cooperatives made up of more than 660 low-income families.
The cooperatives sort and sell the cellulosic material to Papirus, a paperboard manufacturer, which sells its material to be used to produce new packaging for Taeq products.
Since 2010, more than 600 tons of cellulosic material has been collected and used for Taeq packaging