MAP alternative meat packaging scoops Diamond Award
FreshCase packaging is the first-ever, vacuum package for red meat that maintains the product’s colour through a found-in-nature proprietary additive in the contact layer of the barrier package, said the panel.
Developed for fresh red meats by Curwood, Inc, a US division of Bemis, the packaging is designed to extend shelf life 10 times longer than store-wrapped meat.
It reduces food waste by maintaining meat colour as the purple hue many vacuum-packed meats display
As an alternative for modified atmosphere (MAP) master packs and packages using EPS/PVC resin technology that dominate the case-ready meat segment, FreshCase enables 75% less markdowns/waste than store-wrapped meats, less landfill waste and reduces packaging materials up to 75%, compared to other case-ready formats, thereby improving sustainability, said the judges.
“FreshCase packaging technology for meat, selected by the Jurors as this year's diamond winner, addresses the important effort to help ensure food maintains its nutritional value and freshness,” said William J. Harvey, president of DuPont Packaging & Industrial Polymers. “In the face of a growing population with limited resources, food waste from spoilage must be greatly reduced, and innovative packaging solutions will play a critical role in that story.”