PepsiCo will roll out three mystery Doritos Jacked flavors next week for consumers to vote on.
The snack titan will then bring the most popular flavor back to shelves in the fall. The latest promotion builds on Doritos’ ‘For the Bold’ global marketing campaign.
It said inviting consumers to taste over-the-top mystery flavors and vote on their favourite should generate interest. Voting opens on April 29.
Back in 2012, Frito-Lay launched its ‘Do us a Flavor’ social media campaign which invited consumers to submit flavor ideas for new Lay’s products on social media.