Mrs Crimbles: Double Choc Macaroons
The gluten free brand owned by Ecotone UK has launched one of its most indulgent products yet.
Building on the success of the ever-expanding Big Macaroons range, Double Choc features the iconic coconut macaroon based, a fudge brownie taste and texture and Belgian chocolate.
“Mrs Crimble’s macaroons are the brand’s top performing product,” said marketing director Adele Ward.
“The moist coconut cake has garnered high loyalty with free-from shoppers, and we’re continually looking at fun and exciting ways that we can extend the range to take our taste credentials even further. With the new Double Choc Macaroons, we wanted to create an indulgent chocolate cake built on the delicious coconut taste and texture that our macaroons are known for. Knowing how well the Caramel Macaroons have performed in Asda, we’re confident this new flavor will equally have strong shopper appeal.
“In the current climate, it’s more important than ever to enjoy the little luxuries in life. Free-from shoppers shouldn’t have to miss out on high quality cake with a great taste and texture, that is also great value. This is at the very heart of Mrs Crimble’s, which is bringing joy, excitement and indulgence to the free from aisle.”
Double Choc Macaroons are meeting perennial demand for maximizing chocolate in the most decadent of treats – while providing an accessible price point and extensive promotional offers.
Available for £1.80 RRP, Mrs Crimble’s Double Choc Macaroons made their debut in Asda stores across the UK on April 8 for £1.40 on promotion, alongside the Caramel Macaroons launched last Autumn.