Ta-Da!'s ready-to-use icings
British Bakels has launched a new range of icings under its Ta-Da! home baking brand.
The three-strong range – which are available in 370g recyclable pots – include Ta-Da! Madagascan Vanilla Icing (RRP £2.60), Chocolate Ganache Style Icing (RRP £2.60) and Millionaire’s Caramel (RRP £2.95).
The Madagascan Vanilla and Chocolate Ganache Style variants are ready-to-use icings for fillings and decorating cakes, meaning they are extremely convenient and versatile.
The vanilla variant is made from premium vanilla beans, while the chocolate icing contains Rainforest Alliance Certified chocolate.
Simply heated in a microwave and ready-to-use, the Millionaire’s Caramel makes the iconic British Bakels Millionaire’s Caramel now available for home baking. Its rich and indulgent taste aligns with the continuing boom in brown flavours.
“Our new icings are not only an exciting addition to the Ta-Da! range, but they are set to take us to the next level with our first retail presence,” said Michael Schofield, Bakes group marketing manager.
“As a company, British Bakels’ core business model has always been to innovate and develop products to meet consumer and customer needs and Ta-Da! is no different.
“While home baking is steadily increasing in popularity, icing from scratch can be a challenge. Therefore, the new Ta-Da! icing range captures this market and gives us the opportunity to share the joy of baking with as many people as possible.”
Crafted by bakery experts with over 115 years of baking know-how and launched in 2022, Ta-Da! offers a range of sweet and savoury mixes, fillings and now icings.
The new icings are rolling out in Tesco Extra stores across the UK.