Dawn Foods
Dawn Foods UK and Ireland has launched a simple-to-use Brioche Concentrate to which bakers just need to add flour, eggs, water and yeast to produce a range of soft eating, rich sweet breads.
The Dawn Brioche Concentrate will create the most indulgent Hot Cross Buns, delivering a rich and buttery flavour with a hint of lemon to baked goods. It has a light, open texture, too, giving a soft-eating finished bun that holds inclusions, such as dried fruit or chocolate, well.
Dawn recommends finishing with Dawn Unishine or Emulshine egg-free glaze for the perfect shine.
Users can even partner the finished brioche with a cocoa or fruit-based filling and decorate with glossy or cream cheese icing for pick-me-up-appeal.
“Very much on trend, brioche is the viennoiserie product of the moment, “ said Jacqui Passmore, marketing manager for Dawn.
“The growth in the category is being fuelled by the product’s versatility across many different eating opportunities – it can be a morning goods option, a burger carrier or a handheld snacking product. Dawn’s versatile Brioche Concentrate opens up these many different sales avenues for bakers and caterers from one mix.”