RXBar
The brazen energy snack bar producer claims that Valentine's Day is full of BS – ‘from the flowers that immediately die to overindulgent chocolates that leave you underwhelmed’ – opting instead for the RXBar-quet.
Targeting the gym obsessed – the Kellogg-owned producer suggests the first-ever DIY bouquet for your #gymcrush (3.7bn+ mentions on TikTok) is made up with Chocolate Sea Salt and the new Strawberry flavour to power the ultimate #gymcouple (3.3bn+ Tik Tok mentions) sweat season. Add a jump rope ‘ribbon’ and a sweat towel wrap for an added wellness perk. Feel the burn yet?
“With more couples turning to the gym for together time, we're bringing fitness to the forefront offering a Valentine's Day alternative that delivers power over flowers,” said Eileen Flaherty, senior brand manager.
“This unique bouquet reimagines the traditional chocolate and strawberry combination with simple ingredients you can actually pronounce.”
Fuel-up with RXBar year round, available online and in selected retail across the US.