The mother of all good things
New Delhi-based NextG Apex India has expanded its better-for-you breakfast range with Mamafeast’s Chocoflakes.
Made with wheat solids, flour (maida) and cocoa powder, each 26g pack has the equivalent protein and fibre content of one roti and is designed to be delicious anytime, at the nominal price of Rs. 10 (11 pence).
Mamafeast takes its tagline seriously, and continually strives to give mothers access to affordable, healthy and delicious breakfast options for their family. Its healthy breakfast options – including muesli, cornflakes, peanut butter and chocolate spread – are high in protein and dietary fibre, while being 0% cholesterol, gluten-free and vegan.
“Mamafeast is ‘The Mother of all Good Things’ edible and nutritious that will be relished by the entire family,” said Amarnath Halember, executive director and CEO of NextG Apex.
“Hence, when we were brainstorming about the next product to expand our portfolio, we thought of something that delights children, in particular, but will be loved by every family member as well. That’s how we zeroed in on Chocoflakes; but we formulated a kind that is nutritious as well as delicious.
“Since it’s a single-serve pack, the product will have a distinct freshness every time it is consumed; something not possible when we purchase bulk packs. In this fashion, you never compromise on health or freshness when you serve this tasty breakfast cereal.”
Ahead of India’s 75th International Day celebrations (to end on 15 August 2023), NextG Apex has pledged to earmark 1% of Mamafeast’s sales to mama & kid welfare, with the vision to make a lifetime commitment to empower over 1 lakh (a hundred thousand) women over the next 3-5 years. The company’s aims to do this by providing 360-degree development across economic development, health, education and better livelihoods.
“Our other promise to ourselves is to always keep all our products affordable,” added Halember.
“We appreciate the fact that mothers, and fathers find it challenging in these tough times to provide the best value for their family. And we always want to give whatever support we can to them.
“Hence, our single-serve Chocoflakes packs are priced to not pinch their pockets while giving children the energy of the mischievous monkey adorning the packs from the nutritious, fresh cereal they consume.”
Mamafeast products are available in retail and e-commerce, as well as Mamafeast’s e-store.