Doing it 100% with Kellogg’s Special K
Kellogg’s Special K has always been a wholesome way to start your day, but now it’s packing an extra punch.
Every serving of Kellogg’s Special K Brown Sugar Cinnamon contains 100% daily value of 10 essential vitamins and minerals, making it simple to fuel your journey to wellness.
A first for the brand, the cereal provides 100% daily value of zinc, vitamin B6, vitamin B12, vitamin E, iron, thiamine, riboflavin, pantothenic acid, niacin and folate.
It’s also 100% delicious, a bowlful of crispy flakes made with whole grains and layered with a sprinkling of cinnamon and, for a bit of indulgence, brown sugar.
“At breakfast, we often face the decision of something delicious we want to eat versus something healthy we feel we should eat. That's a compromise and it takes the enjoyment out of breakfast,” said Cindy Huntington, brand director at Kellogg Company.
“That’s why we are thrilled to unveil Special K Brown Sugar Cinnamon with 100% daily value of 10 vitamins and minerals, our first cereal with this level of nutrition packed into each delicious bowlful. We know it's easier to make healthy habits stick when they're simple and delicious, and this new cereal really delivers on that.”
Kellogg’s Special K Brown Sugar Cinnamon is rolling out in retailers across the US for an RRP of $4.19 for a 12.5oz box and $5.29 for an 18.3oz box.