Bear Naked customized granolas (US)
Kellogg-owned granola brand Bear Naked is giving US consumers the chance to create their own granolas online using more than 50 Non-GMO Project Verified ingredients.
Options include Red Sea Salt enriched with purified red alaea clay from Kauai, and freeze-dried cinnamon apples from Smeltzer Orchard Company, a family owned farm in Frankfort, Michigan.
Consumers can also ask IBM's Chef Watson – a computer system claimed to think in a similar way to humans - to suggest possible flavor pairings that match their personal tastes.