Adventurous Millennials
Young Millennials continue to be the key consumer group to target for testing out new flavours, said Stanton.
“Millennials [are] a highly attractive target group for many food and beverage manufacturers as they are open to try new flavours, be it for curiosity or for positioning themselves ‘in the know’ of new trends."
Products that work well in this group will allow for flavour experimentation and ‘excitement in the mouth,’ such as flavours that change during chewing or when combined with each other, she added.