Pringles taps TikTok’s ‘rat snacks’ trend. Who’s next?
Shoppers’ strange snack combinations offer brands plenty to chew on
Kellanova & WK Kellogg Co
Are mystery flavours just a one-pack wonder?
Brands are asking shoppers to pay for a secret, but the real test is whether the product still sells once the answer’s out
Rice crisis: Kellogg’s changes recipes of iconic cereals
Kellogg’s has reformulated Rice Krispies and Coco Pops after weather-related disruptions affected rice quality and availability
Pop-Tarts, Cheerios and Snickers pair up for new launches
Flavour swaps, exclusive products and some unlikely merchandise lead the latest brand collaborations
WK Kellogg bets on nutrition and schools to revitalize cereal
As cereal sales come under pressure, the company is reformulating iconic brands with more protein and fiber and less sugar while introducing school-focused products designed to win over the next generation of eaters
The psychology of making snacks worth buying
Anticipation, ritual and a sense of reward give manufacturers ways to build demand beyond launching another flavour
How do you modernise a heritage brand without killing what made it famous?
Legacy can be priceless, but changing the wrong thing can destroy in months what took generations to build
Pringles, Hostess and Goldfish get their Halloween on
Brands are mixing familiar snacks with seasonal surprises as shoppers seek affordable ways to celebrate
Cheetos, Hostess and Chips Ahoy! take Halloween beyond sweets
Bakery and snack brands are putting their own stamp on Halloween celebrations beyond the confectionery aisle
General Mills, Kellanova, Mars and McKee Foods sue sugar producers over alleged price-fixing
The food companies’ lawsuit alleges sugar producers used nonpublic competitor data to fix, raise and maintain granulated-sugar prices for years
McVitie’s, Snickers, Cadbury and Cheez-It turn snacks into something bigger
Nine brands are using launches to enter new markets, create experiences, revive rituals and even give people a second chance
Can AI unlock your factory’s hidden capacity?
Pringles claims artificial intelligence has lifted capacity by 10% without new machinery – but can other food producers replicate it?
Arsenic for breakfast? Cereal’s contaminant problem exposed
New testing raises awkward questions about what ‘better-for-you’ breakfast really means
Big Food’s colour promises are colliding with supply chain reality
The dye deadlines are closing in, but the alternatives aren’t ready
How Pringles has engineered the physics of the perfect dip
Pringles has strengthened its famous crisp to show why dips, toppings and fillings can’t be treated as finishing touches
Oreo, Pringles and Pepperidge Farm turn scarcity into snack theatre
From chicken-and-waffle cookies to huckleberry potato gummies, brands are using limited runs to make seasonal launches feel unmissable
Back-to-school 2026: Pringles Minis, Sockerbit and Nairn’s lead the lunchbox charge
From playground-ready protein bites to a welcome-back gift for a favourite teacher, here’s what’s filling trolleys as term begins
Mars-Kellanova: What Brussels really decided about brand power
The EU cleared Mars’ $36bn Kellanova deal without conditions and its reasoning reveals how much bargaining power a brand really has left.
WK Kellogg Co to cut artificial dyes and BHT a year ahead of schedule
The cereal giant has faced intense scrutiny for its use of controversial ingredients like petroleum-based dyes and butylated hydroxytoluene (BHT)
From Mars to Intersnack: Are family dynasties becoming food’s new dealmakers?
As public markets keep discounting listed food companies, family-controlled giants are stepping in with the patience – and the premiums – to buy them
Cheez-It, McVitie’s, Goldfish, Cabot and more bet big on cheese
From beer-flavoured crackers to slate-cave cheddar, cheese brands are finding new ways to win over snackers
Kellogg’s new cartoon snack bars raise a bigger question: What really counts as healthy?
The manufacturing giant has launched a range of new non-HFSS snack bars featuring the highly popular cartoon character, Bluey. While the move reflects a wider shift towards healthier products, experts question whether it is changing children’s eating...
Health halos mask sugar content: Children’s cereal claims face scrutiny
A new Canadian study finds that sugar levels in children’s breakfast cereals remain high, despite a proliferation of health claims
The great fragmentation of snacking
The biggest opportunities in snacking no longer lie in broad categories, but in owning one highly specific eating occasion
Who’s winning the World Cup before kick-off?
With FIFA forecasting a record $13bn in revenue from World Cup 2026, snack manufacturers are betting that football’s biggest tournament can deliver equally outsized returns
The big brands chasing the experience economy
From snack cafés to immersive retail and branded restaurants, food and drink companies are turning physical experiences into a new form of marketing.
Iran conflict drains the colour from snack packs
Calbee’s decision to strip colour from its packaging amid naphtha shortages is an early warning that the Iran conflict is beginning to fracture the petrochemical supply chains underpinning the global food industry
From protein to prebiotics: 11 launches tapping into longevity nutrition
Brands are reformulating everyday foods with more protein, fibre and functional ingredients as consumers look to support strength, digestion and long-term wellbeing through daily eating habits
Cult favourites, remixed: 13 snack launches turning hype into shelf power
From sell-out chocolates to viral condiments and nostalgic collabs, cult favourites are scaling up and forcing the industry to rethink how loyalty is built
Next-gen potatoes: Why crisp makers are getting serious about what’s in the ground
New potato varieties are being designed to meet the snacks industry’s exacting demands on yield, storage and fry performance
Opinion
The toy is back in the box but should it ever have left?
Kellogg’s is reviving cereal box toys and with it, the debate about whether selling breakfast to children should ever feel like a prize draw
10 iconic food and drink brands that flopped worldwide
From New Coke to Crystal Pepsi, even the biggest brands can fail fast
CEO churn exposes growing cracks in Big Food’s growth model
Leadership changes across Big Food are starting to look less like succession and more like a response to cracks in the growth model.
Why Big Food is reformulating growth not just recipes
From halted breakups to billion-dollar buyouts, the world’s biggest food groups aren’t just tweaking products, they’re rethinking how growth works
Ingredients Compendium No 3: Resistant Starch
The ingredient blurring the line between starch and fibre
As manufacturers push fibre levels higher while cutting sugar and protecting texture, resistant starch is emerging as one of the most practical tools in modern food reformulation
Why Lay’s, Oreo and M&M’s are engineering consumer experiences
PepsiCo’s Lay’s restaurant in Madrid highlights a growing strategy among snack giants to extend blockbuster brands beyond the supermarket shelf and into cafés, retail attractions and immersive consumer experiences
The tale of two spin-offs: What the Kellogg breakup really achieved
Kellogg’s 2023 split was sold as a focus play. Less than two years later, both companies had been sold. So what was the split really for?
Why Mars is powering up M&M’s as it reshapes its global growth strategy
As Mars expands through mega‑deals, sustainability pushes and portfolio diversification, the company is placing a bigger strategic bet on M&M’s to anchor growth and relevance in a changing global snacking landscape
Pringles, Nakd and Haldirams make flavour the main event in 2026
From mystery heat and nostalgic fruit to saffron-soaked indulgence, the latest launches show brands using flavour to provoke, reassure and seduce shoppers.
World’s biggest snack companies: who’s really got the crunch in 2026
In a near-$700bn global market, a handful of companies now decide what scales, what sticks and what survives, and in 2026, the power gap is only widening
Fiber, FOMO and famous faces: Why brands are all-in on the Big Game
From cereal brands breaking decades-long silence to snack giants doubling down on celebrity and spectacle, Super Bowl 2026 is becoming a referendum on where brand marketing goes next
When trust turns toxic: Mars exec jailed in $28m fraud case that exposed insider risk
Former Mars executive Paul Steed’s 63-month prison sentence for stealing more than $28m exposes how insider fraud can persist inside global food companies – and why scale can magnify risk
Crack it, snack it, recycle it: Packaging that’ll rule 2026
Snack packs are finally starting to look like they belong in 2026 instead of 2006, and the pressure to keep evolving isn’t letting up
Sugar, stocks and scrutiny: Mondelez, Kraft and General Mills caught in Trump’s nutrition reset
The market reaction to Donald Trump’s dietary overhaul isn’t about kale versus cookies – it’s about whether Washington has finally decided the packaged food sector needs firmer rules, not friendlier guidance
Scandals, shockwaves & shakeups: 12 of 2025’s most standout moments
From billion-dollar brinkmanship to red-dye revolts and zero-gravity corn chips, 2025 proved nothing in bakery and snacks is too big, too weird or too controversial to make headlines
Mars completes Kellanova acquisition in deal set to reshape snacking
Mars and Kellanova join forces in a landmark deal set to reshape the global snacking industry
Mars-Kellanova merger “approved unconditionally”
Mars seals €31bn Kellanova deal after EU approval - what does this mean for snacking’s future?
San Francisco sues Kellogg, General Mills, PepsiCo, Mondelez and more over ‘engineered’ foods
City officials say some of America’s biggest brands helped shape eating habits that are now coming back to haunt public health budgets
Biscuits, cookies & crackers: What’s trending now and into 2026
Premium treats, grab-and-go minis and a burst of festive innovation are giving the aisle more energy than it’s had in years
General Mills, WK Kellogg & Ferrero spark a fresh fight for the breakfast bowl
Once the poster child for easy mornings, breakfast cereal has been losing shelf swagger. Now a new wave of innovation, investment and protein-packed reinvention is pushing the category back into the spotlight