PepsiCo Frito-Lay

When everything is a snack, is anything a snack?

When everything is a snack, is anything a snack?

By Gill Hyslop

The most important finding in Mondelez International’s latest State of Snacking report isn’t that people are snacking more but that the industry may no longer know what a snack is

Can Gordon Ramsay redefine Doritos?

Can Gordon Ramsay redefine Doritos?

By Gill Hyslop

PepsiCo’s decision to appoint Gordon Ramsay as the new global partner for Doritos Loaded raises an intriguing question

Who’s winning the World Cup before kick-off?

Who’s winning the World Cup before kick-off?

By Gill Hyslop

With FIFA forecasting a record $13bn in revenue from World Cup 2026, snack manufacturers are betting that football’s biggest tournament can deliver equally outsized returns

Iran conflict drains the colour from snack packs

Iran conflict drains the colour from snack packs

By Gill Hyslop

Calbee’s decision to strip colour from its packaging amid naphtha shortages is an early warning that the Iran conflict is beginning to fracture the petrochemical supply chains underpinning the global food industry

Is Gen Z rewriting the rules of value?

Is Gen Z rewriting the rules of value?

By Gill Hyslop

Financially stretched but digitally fluent, the world’s youngest adult consumers are forcing food and drink brands to explain themselves