Business

Debunking snacking as we know it

Debunking snacking as we know it

By Gill Hyslop

Europe’s snack market expands from €187bn to €302bn in sales value when products beyond the traditional snack aisle are included, challenging manufacturers to rethink where growth will come from

Can AI stop seasonal promotions wasting money?

Can AI stop seasonal promotions wasting money?

By Gill Hyslop

AI can help brands create seasonal campaigns and check whether stores deliver them, but faster marketing won’t rescue an offer shoppers can’t find or don’t want

When food marketing slips into misinformation

When food marketing slips into misinformation

By Gill Hyslop

New EU-funded research reveals how vague claims, hidden sponsorships and emotive content can mislead consumers – and where producers risk crossing the line