Pop-Tarts, Cheerios and Snickers pair up for new launches
Flavour swaps, exclusive products and some unlikely merchandise lead the latest brand collaborations
General Mills
Thanksgiving flavours go snack-sized
Americans’ love of Thanksgiving sides reflects an appetite for comfort and variety that producers are already serving through snacks, dips and smaller bites
General Mills rebuilds retail momentum with price cuts, innovation & marketing
After cutting prices to win back inflation-weary shoppers, General Mills is leaning on product renovation, innovation and stepped-up marketing to reignite growth
General Mills, Kellanova, Mars and McKee Foods sue sugar producers over alleged price-fixing
The food companies’ lawsuit alleges sugar producers used nonpublic competitor data to fix, raise and maintain granulated-sugar prices for years
General Mills pairs cost cuts with cautious capital strategy
The food giant plans $3 billion in cost cuts over four years, favoring debt reduction over stock buybacks and acquisitions
From breadbasket to growth market: How Grupo Bimbo, Nestlé and General Mills are redrawing LATAM’s food map
Turning LATAM’s abundant resources into growth will demand resilient farms, local production and sharper market choices
Arsenic for breakfast? Cereal’s contaminant problem exposed
New testing raises awkward questions about what ‘better-for-you’ breakfast really means
Big Food’s colour promises are colliding with supply chain reality
The dye deadlines are closing in, but the alternatives aren’t ready
From Mars to Intersnack: Are family dynasties becoming food’s new dealmakers?
As public markets keep discounting listed food companies, family-controlled giants are stepping in with the patience – and the premiums – to buy them
Health halos mask sugar content: Children’s cereal claims face scrutiny
A new Canadian study finds that sugar levels in children’s breakfast cereals remain high, despite a proliferation of health claims
Florida subpoenas General Mills over bromate flour
General Mills is the first company to face a subpoena as Florida opens a consumer-protection probe into a century-old dough conditioner most of the world abandoned long ago
General Mills embraces protein innovation and launches $3 billion savings initiative
The company outlines a four-year productivity push as it navigates inflation and invests in product innovation
The promotion trap: Why branded pricing strategies aren’t stopping private label
If promotions are supposed to win back shoppers, why is private label still taking over the basket?
Red, white and chew: The limited edition treats marking America’s 250th birthday
America’s biggest birthday party is inspiring a summer of patriotic flavours, nostalgic treats and celebratory packaging
General Mills sees soft demand ahead, but also pockets of opportunity
Executives expect consumers to remain value-conscious, but believe investments in “remarkability” can boost growth across key categories
Nutella, Lindt, Häagen-Dazs and McVitie’s: The brands going nuts in 2026
From Dubai chocolate and pistachio ice cream to peanut butter chilli crisp, nuts are powering some of 2026’s biggest food trends
Cult favourites, remixed: 13 snack launches turning hype into shelf power
From sell-out chocolates to viral condiments and nostalgic collabs, cult favourites are scaling up and forcing the industry to rethink how loyalty is built
Why weird works: The most left-field product launches of the past 12 months
Beef for breakfast, ketchup in a smoothie, crisps that taste like a battery – brands have spent the past year testing how far they can push consumers, and in some cases, finding they’ll go further than expected
General Mills’ $697m Brazil hit shows how fast Big Food has changed
General Mills’ sale of its Yoki business in Brazil underscores a broader shift across the food industry as global players move away from expansion and towards tighter, margin-led portfolios
When demand falls but prices rise, who really pays?
From $7 chips to $8 cereal, food pricing is starting to defy logic – and the consequences aren’t falling neatly on one side
NPD: Match-day bites built for energy, heat and hype
From protein boosts to pie aisle heat, these new product launches are bringing sportier energy to snacking this season
Why Big Food is reformulating growth not just recipes
From halted breakups to billion-dollar buyouts, the world’s biggest food groups aren’t just tweaking products, they’re rethinking how growth works
Oreo, Lucky Charms and Barbie lead a new wave of celebration-driven launches
From Nutella pastries and Marvel cookies to Barbie smoothies and Irish oats, brands are rolling out limited-time products designed to turn everyday eating occasions into something special
Ingredients Compendium No 3: Resistant Starch
The ingredient blurring the line between starch and fibre
As manufacturers push fibre levels higher while cutting sugar and protecting texture, resistant starch is emerging as one of the most practical tools in modern food reformulation
Dole Whip, Lucky Charms, Cookie Pop and SuperPretzel kick off March’s spring snack surge
From tropical frozen desserts to stadium-style pretzel bites, brands are leaning into brighter flavours, playful formats and seasonal moments.
Baking NPD: Protein muffins, pistachio nostalgia and cookie culture
Smaller households, impulse occasions and better-for-you cues are driving a new wave of baking innovation
General Mills lowers sales expectations but expands its playbook to win back consumers
The packaged food giant is banking on bolder taste, functional nutrition and smarter packaging to offset weak cereal and snack demand
World’s biggest snack companies: who’s really got the crunch in 2026
In a near-$700bn global market, a handful of companies now decide what scales, what sticks and what survives, and in 2026, the power gap is only widening
The 3 nutrients quietly shaping mainstream snacks
Fiber, protein and whole grains aren’t new ideas but in 2026 they’re doing more than any superfood to reshape snack portfolios
World’s biggest bakery companies: who’s really got the proof in 2026
Bakery looks like a steady, staple business, until you follow the money. In 2026, a small group of companies controls an outsized share of the world’s bread, buns and baked goods, and the distance between the leaders and the rest is still growing
Slack-fill suit puts cereal packaging practices in the legal spotlight
A class action filed in California in December accuses General Mills of selling air-heavy cereal boxes, dragging a familiar packaging gripe back into court
Oreo goes zero sugar, General Mills goes playful and January gets interesting
From Oreo’s first zero sugar sandwich cookie and General Mills’ breakfast reset to £2 pie pop-ups, protein-packed cereals and Burns Night limited editions, January’s launches show how brands are using comfort, culture and clever marketing
Sugar, stocks and scrutiny: Mondelez, Kraft and General Mills caught in Trump’s nutrition reset
The market reaction to Donald Trump’s dietary overhaul isn’t about kale versus cookies – it’s about whether Washington has finally decided the packaged food sector needs firmer rules, not friendlier guidance
From Shredded Wheat to second chances: Why the UK cereal aisle isn’t done yet
After declaring breakfast cereal a category in decline, Cereal Partners UK is quietly placing a £67m bet on its future and exposing how Britain’s morning habits are evolving faster than the flakes
From kings’ cake to crunchy corn: Comfort snacks get a smarter glow-up for 2026
Indulgent treats aren’t being replaced – they’re being refined. This latest wave of NPD upgrades familiar formats with cleaner labels, global flavor cues and subtle functional gains
Scandals, shockwaves & shakeups: 12 of 2025’s most standout moments
From billion-dollar brinkmanship to red-dye revolts and zero-gravity corn chips, 2025 proved nothing in bakery and snacks is too big, too weird or too controversial to make headlines
General Mills says price cuts are working
Cutting prices on about two‑thirds of its North America retail lineup helped General Mills beat Q2 estimates and flatten volume declines
Festive, fabulous and gone in a flash: The LTOs everyone should be chasing
This year’s festive one-offs range from a cult trifle to resurrected ‘80s snacks and a Christmas sandwich that thinks it’s royalty
San Francisco sues Kellogg, General Mills, PepsiCo, Mondelez and more over ‘engineered’ foods
City officials say some of America’s biggest brands helped shape eating habits that are now coming back to haunt public health budgets
General Mills, WK Kellogg & Ferrero spark a fresh fight for the breakfast bowl
Once the poster child for easy mornings, breakfast cereal has been losing shelf swagger. Now a new wave of innovation, investment and protein-packed reinvention is pushing the category back into the spotlight
NPD: Feel-good snacking gets serious as brands go big on nostalgia, kindness & chaos
From colorless chips to collectible crisps and gooey skillet cookies, this season’s launches show how playful storytelling is reshaping what shoppers expect from a simple snack
The snackdown: The great UPF witch hunt
When the food industry finds itself smeared as guilty by association – it’s not just the definition of ‘processing’ that’s under fire – it’s the entire business model
General Mills bets big on overlooked consumers to drive next wave of growth
The CPG giant is adapting products, pack sizes and marketing to place aging consumers, GLP-1 users and Hispanic shoppers at the center of its fiscal 2026 plans
Fright club: Halloween 2025 NPD gets bold, boozy and baked
Halloween spending is set to smash records this year, and brands are responding with limited edition launches designed to thrill. From eerie éclairs to glow-in-the-dark Goldfish, 2025’s NPD lineup is frightfully inventive
Opinion
The snackdown: Trump calls ESG a scam – why snack giants call it survival
ESG’s under political fire in Washington, but the snack giants keep flexing. From Oreos to Doritos, their reports show that in today’s food industry, trust’s as valuable as profit.
How Gen Z made Free From the flavor of modern wellness
Forget bland gluten-free loaves and chalky sugar-free chocolate. For Gen Z, Free From is culture, not compromise and it’s rewriting what health and indulgence look like
From Oreos to Ozempic: Inside the $100bn Free From race
Gluten-free cookies, sugar-free chocolate and GLP-1 diets are colliding. The world’s biggest food makers are scrambling to stay relevant
Why General Mills is cheering on the GLP-1 boom
Weight-loss drugs threaten to cut calorie consumption, but General Mills sees opportunity in a leaner consumer, betting big on protein, fiber and smarter supply chains
General Mills’ turnaround play balances short-term price cuts with long-term ‘remarkability’
Despite steep sales and profit declines in the first quarter, the Cheerios maker says price cuts, increased advertising and innovation are winning over budget-conscious consumers and laying the groundwork for a volume-driven rebound in fiscal year 2026
Sustainable September
The ingredient squeeze: How wheat and cocoa could rewrite the food chain
At first glance food trends seem led by flavor, convenience and price – but sustainability, climate change and cleaner supply chains are now the real drivers