Mintel

Claim free a possible emerging trend says Mintel's David Jago

Dispatches from IFT Las Vegas

‘Claim free’ trend may lie around the corner

By Rod Ady

A ‘claim free’ trend may be set to emerge, with consumers becoming blind to complicated labels and pack assertions they may clamour for simple, natural ingredients they can understand without explanation.

Spicing up the American palate

Spicing up the American palate

An expert from Mintel gives a taster of new flavor trends in the US, and predicts how long it could be before we are all enjoying the likes of peri-peri, lavender and cactus.

Spotlight

Follow us

Products

View more

Webinars

Featured Suppliers

All