United Biscuits is launching a £15m ($21.5m) marketing push for its Jacob’s savory snack brand in the UK focused on how the products make consumers feel.
Crackers have traditionally had a loyal following in the UK, mainly
as an accompaniment to cheese. But producers are now trying to
attract new consumers, not only through diversifying their product
offering but also through raising...
Jacob's has appointed Jeremy Hughes as the new commercial
development manager in a bid to strengthen Jacob's offerings to its
trade customers. As more European manufacturers turn to vegetable
fats, the challenge is on for...
A six-week on-pack promotion linking Iced Gems with the animated
film The Ice Age is designed to help Jacob's Bakery establish the
brand as a popular lunchbox favourite.
