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Trends > Smart Packaging

Smart Packaging

Smart Packaging

Demands on packaging are mounting. Shelf-life, sustainability, usability, consumer appeal are a handful of many demands on manufacturers. Technologies and new materials are constantly coming to the fore as R&D efforts step up to make 'smart' packaging.

‘It’s a classic’: Flowers goes retro with Wonder bread roll-out

Flowers Foods is bringing Wonder bread back to shelves with retro pack designs in a bid to spark consumer nostalgia in the US, its vice president of marketing says.

Small snack makers create better personal connections, says Packaged Facts

The healthy snacking boom has created a storm that small, boutique snack makers are benefiting from as their personal, niche products connect with the enthusiasm of consumers, Packaged Facts finds.

Cascadian Farm: Further innovation needed for 100% plant-based cereal liner

It is not currently possible to make a package completely from plant-based materials, says Cascadian Farms, as it launches a bio-based cereal liner for its Cinnamon Crunch line.

The market for after school snacks is untapped, says Mintel

UK food makers have been focused on the lunchbox trend but have failed to notice a gaping hole full of promise – the after school snacking occasion, a Mintel analyst says.

Coming unstuck: Gentle and precise handling for granola bars is crucial, says Bosch

The biggest challenge facing granola bar makers is the stickiness and product build-up on packaging lines, but this can be overcome with gentle handling and clever belt timing, says Bosch.

'More needs to be done to drive imaginative packaging'

Manufacturers need to be aware of the advances science and the imagination can bring together for innovative food packaging.

Europe no.1 in the global bakery innovation race

Europe is driving global bakery innovation ahead of the US, representing over half of all product launches for 2012. But what are some of the ‘most innovative’ products?

Europe no.1 in the global bakery innovation race

Europe is driving global bakery innovation ahead of the US, representing over half of all new product launches for 2012. But what are some of the ‘most innovative’ products? 

News in brief

KP Snacks uses Printpack for snack re-launch

Printpack has created stand-out designs for the re-launch of KP Snacks’ Phileas Fogg potato chip range in the UK.

Sparking nostalgia: Kellogg goes retro with limited edition packs

Kellogg Australia will launch limited edition retro packaging across a handful of its iconic cereal and bar brands for the month of August.


Do consumers care about sustainable snack packaging?

Sustainable snack packaging may be on the top brand owners’ agendas, but do consumers appreciate the efforts and how do these green materials affect their snacking experience?


Sexy, cheap and eco-friendly: What retailers snack on

Retailer demands are tough. They want quality, competitive prices and now, more than ever, to work with eco-friendly brands.

Polymer technology should deter bakery tray theft, says developer

Traceable polymer additives and those that create subtle defects in plastic bakery trays should clamp down on the huge and costly issue of theft, their developer says.

‘Al-desko’ breakfast: Consumers want packaging innovation, says Mintel

The ‘al-desko’ breakfast trend has hit Britain and prompted consumer demands for re-sealable, easy to open cereal packs, says a Mintel analyst.

Gluten-free app could drive nutrition innovation, says research fellow

A gluten-free scanning app in Australia could prompt industry to improve nutritional content and label on-pack, says a research fellow from the George Institute for Global Health.

News in brief

United Biscuits goes bite-sized with McVitie’s cakes

The growing demand for bite-sized treats in the UK has sparked United Biscuits the develop miniature varieties of two of its McVitie’s cake brands, it says.


Retail-ready snack packaging: Bigger margins on smaller investments

Consumers and manufacturers want smaller snack packaging but with this trend comes the demand to be smarter and stronger, says Bosch.


The hunt for that ‘added extra’: Pushing beyond a health claim

The health-conscious yet frugal consumer is increasingly difficult to convince, even when presented with a plethora of health and nutrition claims on pack. So, just how can manufacturers prompt that...

Velcro seal pouches ensure ease of use for seniors and kids, says Infinium Printing

Flexible packaging converter Infinium Printing has partnered with Velcro to create easy to use and seal pouches for the US market that can be used for a broad range of...

Allied Bakeries invests in ‘healthy white’ bread

UK firm Allied Bakeries has launched a high fiber white bread loaf and roll line under its Allinson brand to target huge opportunities in the healthier white segment, its brand...

Snacking on Super Bowl ideas with Euromonitor

Super Bowl 2013 snackfest: Chips to dip, bigger packs and flavors to pair with hot wings and beer…

With Super Bowl 2013 just a ball’s throw away, beefed up pack sizes, ridged potato chips for easy dipping and well-paired flavors for hot wings, beer and pizza are set...

Packaging can make the unseasonal seasonal, says analyst

The bakery and snack sector is not generally seasonal and is comprised of staples, but manufacturers can exploit the lucrative Christmas period through packaging design, an analyst says.

T-seal bags have ‘excellent’ versatility for snack branding, says Northeast Packaging

T-seal bags are an excellent, versatile flexible packaging solution for snack manufacturers enabling good space for branding, the CEO of Northeast Packaging says.

Aluminium foil growth driven by flexible packaging demand, says EAFA

The first nine months of this year showed a positive development for the European manufacturers of aluminium foil, according to the European Aluminium Foil Association (EAFA).

Indulgent and personalized packaging is key to food gifting success, says analyst

There are clear opportunities for bakery and snack firms amid a soaring US food gifting trend but investments must focus on indulgence and personalization in these products, an analyst says.

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