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Big Brands > Premier Foods

Lenders give Premier some vital breathing space; Rose's and Paxo may be up for grabs

Several private label and secondary and tertiary brands such as Paxo Stuffing are likely to be divested by Premier Foods in the coming months, claim analysts, as the UK manufacturer...

Hovis and Kingsmill stuck in British bread ‘slugfest’, analyst

After Premier Foods’ announced this week that it plans to up its spend on ‘power brands’ such as Hovis, Investec analyst Martin Deboo told that UK bread was a...

Premier Foods explores marketing beyond shoestring, Mr Kipling ‘category blur’

Premier Foods CEO Michael Clarke says he is pursuing a strategy of 'category blur' to revive the company’s disappointing trading performance, as he announces new marketing ammunition for the bakery...

Choppy waters still ahead for Premier Foods on debt talks, analysts

Recent trading momentum does not favour Premier Foods’ bid to get the upper hand in pending refinancing talks, claim market watchers.

News in brief

600 jobs to go at Premier Foods

UK-based Premier Foods has announced that 5% of its 12,000 man workforce will be axed as the company sets larger cut targets.

Premier boss Michael Clarke backed by city

Premier Foods boss Michael Clarke has received a resounding vote of confidence from city analysts, six months into his role, as he continues his plan to guide the firm out...

Premier Food’s Irish brands sale raises cash fears

The £34.7M sale of Premier Foods’ four Irish brands, Chivers, Gateaux, McDonnells and the Erin licence, to the Boyne Valley Group underline worries about the food giant’s ability to generate...

Premier Foods to sell Brookes Avana to 2 Sisters Group for €35m

UK-based Premier Foods has reached an agreement to sell its chilled bakery business Brookes Avana to the 2 Sisters Group as it focuses on eight ‘power brands’.

Premier Foods still has battle on hands, say analysts

Troubled food giant Premier Foods still has a mountain to climb despite ceo Michael Clarke’s decision to restructure the business and appoint two new managing director (mds), according to city...

Hovis eyes 'untapped potential' of part-baked bread

In a bid to unlock the potential of the part-baked market in the UK, Premier Foods said it is launching a new range of Hovis branded part-baked loaves and rolls,...

Premier foods needs to focus on Hovis to drive growth, analyst

Premier foods will need to focus on revitalizing the likes of Hovis to drive growth, leveraging prominent trends such as health and nostalgia said Datamonitor, as the company posted pre-tax...

City: Premier Foods is going ‘absolutely nowhere’

Premier Foods will need to turn things around pretty quickly over the coming months or patience in its chief executive could run out, City analysts and corporate finance sources have...

Premier hoping Christmas comes early as own-label sales slide

Contract exits and promotional activity by branded competitors have seen Premier Foods' third quarter own-label sales slide.

Premier Foods fined for “basic” health and safety failures

Premier Foods has been ordered to pay out almost ₤21,000 and slammed by UK safety authorities after an industrial accident in which a 65-kg metal pillar crushed the skull...

Exclusive interview

Rank Hovis announces flour price hike

Rank Hovis is to increase the price of flour by £89.37 per tonne, effective 6 September, Lawrence Watson, head of sales and marketing, revealed exclusively to our sister publication British...

Report by our sister title Food Manufacturer

Hovis in plans to raise the Red Tractor logo

Assured Food Standards (AFS) administrators will meet with Premier Foods with a view to including the Red Tractor logo on Rank Hovis products, although further developments will take time, they...

Hovis rolls advert not misleading, says ASA

A claim that an advert for Hovis rolls from leading UK manufacturer, Premier Foods, was misleading consumers has been rejected by the UK’s Advertising Standards Authority (ASA).

Tough measures at Hovis have increased market share

Over the last two years, Premier Foods has increased Hovis’s market share of the UK bread market by four percentage points up to 26.3 per cent, reports our sister publication...

Premier Foods forges cutting edge traceability deal

Premier Foods has devised a bespoke traceability system for its Hovis bread range in partnership with global supply chain firm Zetes.

Premier Foods and WRAP team up to tackle bread waste

WRAP and Premier Foods plan to work together in the UK to discovery why consumers throw away so much bakery food and formulate a strategy to tackle the problem.

News in brief

Premier receives cash bid for French patisserie

Hovis bread maker Premier Foods received a boost to its debt-ridden shares following a cash offer of €50m for its French speciality bakery business Martine Specialites.

Hovis sales boost after relaunch

Premier Foods has announced that the recent relaunch of Hovis bread, which included quality improvements, has resulted in increased market share.

News in brief

Premier Foods in talks with investors to cut debt

Premier Foods has announced that it has held talks with private investors in an effort to shore up its debt and reassure shareholders.

News in brief

Premier denies reports of Kipling sell-off

Premier Foods has refuted press reports that it is considering selling its popular Mr Kipling cake brand, saying that the business is growing.

News in brief

Premier Foods seeks investment to cut debt

The UK’s biggest food manufacturer is seeking investment to bolster its share price and cut its debt which stood at £1.8bn at the end of June.

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