Hovis rolls advert not misleading, says ASA

A claim that an advert for Hovis rolls from leading UK manufacturer, Premier Foods, was misleading consumers has been rejected by the UK’s Advertising Standards Authority (ASA).

Tough measures at Hovis have increased market share

Over the last two years, Premier Foods has increased Hovis’s market share of the UK bread market by four percentage points up to 26.3 per cent, reports our sister publication...

Premier Foods forges cutting edge traceability deal

Premier Foods has devised a bespoke traceability system for its Hovis bread range in partnership with global supply chain firm Zetes.

Premier Foods and WRAP team up to tackle bread waste

WRAP and Premier Foods plan to work together in the UK to discovery why consumers throw away so much bakery food and formulate a strategy to tackle the problem.

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Premier receives cash bid for French patisserie

Hovis bread maker Premier Foods received a boost to its debt-ridden shares following a cash offer of €50m for its French speciality bakery business Martine Specialites.

Hovis sales boost after relaunch

Premier Foods has announced that the recent relaunch of Hovis bread, which included quality improvements, has resulted in increased market share.

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Premier Foods in talks with investors to cut debt

Premier Foods has announced that it has held talks with private investors in an effort to shore up its debt and reassure shareholders.

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Premier denies reports of Kipling sell-off

Premier Foods has refuted press reports that it is considering selling its popular Mr Kipling cake brand, saying that the business is growing.

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Premier Foods seeks investment to cut debt

The UK’s biggest food manufacturer is seeking investment to bolster its share price and cut its debt which stood at £1.8bn at the end of June.

Premier recovers commodity costs through price rises

Premier Foods, the maker of Hovis bread, reports 'good progress' in recovering commodity inflation as price increases passed onto retailers offset high ingredient costs.

Premier Foods CEO calls for more planting of wheat

The chief executive of Premier Foods, Robert Schofield, has called on the British government to encourage more wheat planting to help restore the balance between supply and demand as wheat...

Premier combats commodity costs with dividend cut

UK-based Premier Foods today confirmed it will cut its annual shareholder payout in half, as the rising price of wheat and other commodities continue to dog the bakery firm.

News briefs: Premier Foods, Sara Lee and J&J Snacks

As the commodity squeeze continues to bite, Premier Foods slashes its shareholder payout, Sara Lee chairman buys some of her own shares, and J&J snack foods increases prices across the...

Price hikes spell financial troubles for Premier

Soaring commodity costs have sent Premier Foods share prices tumbling and may cause the company to breach its banking covenants, according to analysts.

Premier Foods defies bakery price challenge

UK-based Premier Foods had an organic sales gain of three per cent in the four months to the end of October and said its is on course to meet its...

Premier eyes further bakery price increases

Premier Foods will further increase the price of its bakery products if the cost of wheat remains high, the company said yesterday in releasing its interim results.

Lower demand for bread forces Hovis bakery closures

Premier Foods will close two of its bakery plants in the UK following lower consumer demand for bread.

Premier Foods to sell frozen foods division

Premier Foods will sell its frozen foods division, according to a trading update released today.

Premier Foods to close six factories

Premier Foods, the UK's largest food company, said yesterday it will close six of its 11 factories in a bid to cut manufacturing costs.

Premier on track with RHM integration

The UK's largest food processor, Premier Foods, has reiterated its financial expectations for the coming year.

Strong trading for Premier as it gears up for RHM takeover

UK food processor Premier Foods remains undaunted by last year's rising raw material costs and unseasonably warm summer weather - posting a 12 per cent rise in pre-tax profits in...

Premier to close two factories in bid to cut costs

In a bid to cut costs, UK-based Premier Foods said it would close down two of its factories over the next six months, cut about 450 jobs and invest in...

Premier Foods set to buy RHM bakery

UK food group Premier Foods is poised to consolidate its leading position in the British snack market with the £1.23bn (€1.8bn) acquisition of bakery company RHM.

Premier bows out of biscuit bid

Premier Foods has dropped out of the bidding war over United Biscuits, leaving US equity firm Blackstone as the sole contender for the European snack giant.

RHM invest in 'healthy' Hovis

Hovis bread, produced by the UK bakers RHM, is to get an expensive facelift in a bid to strengthen its position as Britain's healthiest brand.