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Big Brands > General Mills

General Mills files patent for improved RTE cereal fortification

High levels of fiber and/or calcium can be incorporated into a ready-to-eat (RTE) cereal without impacting eating quality by pelletizing the ingredients, General Mills says.

General Mills has ‘unwavering faith’ that cereal is an adaptable category

The US breakfast cereal category can be bolstered by unlocking neglected brands and pushing deeper into the natural segment, the head of cereals at General Mills says.

News in brief

Betty Crocker and Hershey launch baking mixes

Betty Crocker has teamed up with confectionery major Hershey to launch a range of cookie and cupcake mixes.

General Mills named to sustainability honor roll

Cereal and snack brand owner General Mills has been added to a list of possible targets for sustainable-minded investors.

Cascadian Farm: Further innovation needed for 100% plant-based cereal liner

It is not currently possible to make a package completely from plant-based materials, says Cascadian Farms, as it launches a bio-based cereal liner for its Cinnamon Crunch line.

Sustainable palm oil: GreenPalm, RSPO, Kellogg, PepsiCo, under fire as NGO takes aim at ‘Snack Food 20’

A new report from Rainforest Action Network says food giants supporting "weak" and "diluted" Round Table on Sustainable Palm Oil (RSPO) standards or buying GreenPalm certificates are kidding themselves if...

News in brief

Plastic contamination scare prompts General Mills Pillsbury recall

General Mills has issued a voluntary recall on refrigerated Pillsbury iced cinnamon rolls due to risk of plastic contamination.

General Mills sees tasty international prospects for snack bars

Broad popularity of grain snack bars on an international scale will underpin prospects for the future, says the CFO of General Mills.

General Mills re-launch: Monstrously unhealthy or good sales tactic?

General Mills has announced the re-launch of two of its cult-status monster cereals - bringing Yummy Mummy and Frute Brute back to US shelves in the first of a limited...

General Mills’ Betty Crocker same-sex marriage support is risky but smart, says analyst

General Mills’ iconic home-cooking brand Betty Crocker is supporting same-sex marriages - a risky but smart move for an essentially conservative brand, an analyst says.

You'll sell more sports nutrition products targeting fitness walkers and yoga enthusiasts than team sports players, says Packaged Facts

Sports nutrition marketers have traditionally focused on young men, sports teams and hardcore athletes. In future, however, they will need to spend more time targeting women, weekend warriors and consumers...

Cereal blockbusters: America's top 10 best-selling brands

BakeryandSnacks has spooned IRI data to compile a tasty list of the top 10 best-selling US ready-to-eat cereals.

News in brief

Pressure builds on FDA to determine whether GMOs belong in ‘natural’ products as second lawsuit is stayed pending action by the FDA

A week after California judge Yvonne Gonzalez Rogers put a class action lawsuit (Cox vs Gruma Corp) on ice for six months to let the FDA determine whether GMOs belong...

Special edition: Sustainable sourcing

SPECIAL FEATURE: In conversation with the WWF: The rocky road to sustainable palm oil

The good news: Around 15% of global palm oil produced in the past year was certified by the Round Table on Sustainable Palm Oil (RSPO). The bad news: Only half...

US cereal decline can be beaten if you're clever, says General Mills CEO

The US cereal category has been in a steady state of decline for the past decade but General Mills' CEO says that when you have the right message and innovation,...

Cereal giants to ‘review’ UK nutrition labeling scheme, expert says they will never sign

Cereal majors Kellogg and Cereal Partners Worldwide (CPW) are reviewing the UK Department of Health’s (DoH) front-of-pack voluntary labeling scheme, but one nutrition policy expert says they will never sign....

General Mills CFO: ‘The strength of our cereal business is rooted in the breadth of our portfolio’

The breadth of General Mills’ portfolio and targeted marketing enables the company to stay strong in the cereal sector, its CFO says.

Kellogg and General Mills RTE cereals: Sugar, sodium and fiber analysis

Kellogg and General Mills have largely slashed sugar and sodium and upped fiber in their US ready-to-eat (RTE) breakfast cereals, but in a number of products the sugar and sodium...

General Mills reacted ‘a little slow’ to racist backlash on Cheerios ad: Marketing expert

General Mills could have acted faster to disable YouTube comments on its new Cheerios advert as a flurry of racist remarks were made about the interracial family it featured, a...

Boomers or bust: Is the $10bn US breakfast cereal market in a state of terminal decline?

On paper at least, boxed breakfast cereal ticks all the right boxes. It’s quick, great value for money, and nutritious - the perfect recession-proof food. 

SPECIAL EDITION: RIDING THE HEALTH CLAIMS WAVE

How are market-leading kids’ cereal firms tackling health claims?

Use of health and nutrition claims on kids' cereal is widespread, but manufacturers are using them with caution and the majority favor nutrient content claims.

‘Veggie snacking has seen tremendous growth’, says General Mills

General Mills has thrown its weight behind mainstream veggie snacking  with two new snack lines under its Green Giant brand.

Oxfam thanks food industry for ‘bland’ and ‘complacent’ response to damning CSR report

Oxfam will step up its campaign to improve the treatment of people and resources that form part of the supply chain of the world’s biggest food conglomerates, after it cast...

ABF calls Oxfam food ethics attack ‘ridiculous’

Associated British Foods – worst-in-class in an Oxfam report critical of 10 food giants for essentially operating under a corporate social responsibility (CSR) “veil of secrecy” – has hit back, slamming the...

Ultra-discounting in extended US cereal portfolio unlikely, says General Mills

General Mills plans to introduce a host of new ready-to-eat cereal products to the US in 2013, but seems unlikely to heavily discount its range to line up with competitors.

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