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Big Brands > General Mills

General Mills re-launch: Monstrously unhealthy or good sales tactic?

General Mills has announced the re-launch of two of its cult-status monster cereals - bringing Yummy Mummy and Frute Brute back to US shelves in the first of a limited...

General Mills’ Betty Crocker same-sex marriage support is risky but smart, says analyst

General Mills’ iconic home-cooking brand Betty Crocker is supporting same-sex marriages - a risky but smart move for an essentially conservative brand, an analyst says.

You'll sell more sports nutrition products targeting fitness walkers and yoga enthusiasts than team sports players, says Packaged Facts

Sports nutrition marketers have traditionally focused on young men, sports teams and hardcore athletes. In future, however, they will need to spend more time targeting women, weekend warriors and consumers...

Cereal blockbusters: America's top 10 best-selling brands

BakeryandSnacks has spooned IRI data to compile a tasty list of the top 10 best-selling US ready-to-eat cereals.

News in brief

Pressure builds on FDA to determine whether GMOs belong in ‘natural’ products as second lawsuit is stayed pending action by the FDA

A week after California judge Yvonne Gonzalez Rogers put a class action lawsuit (Cox vs Gruma Corp) on ice for six months to let the FDA determine whether GMOs belong...

Special edition: Sustainable sourcing

SPECIAL FEATURE: In conversation with the WWF: The rocky road to sustainable palm oil

The good news: Around 15% of global palm oil produced in the past year was certified by the Round Table on Sustainable Palm Oil (RSPO). The bad news: Only half...

US cereal decline can be beaten if you're clever, says General Mills CEO

The US cereal category has been in a steady state of decline for the past decade but General Mills' CEO says that when you have the right message and innovation,...

Cereal giants to ‘review’ UK nutrition labeling scheme, expert says they will never sign

Cereal majors Kellogg and Cereal Partners Worldwide (CPW) are reviewing the UK Department of Health’s (DoH) front-of-pack voluntary labeling scheme, but one nutrition policy expert says they will never sign....

General Mills CFO: ‘The strength of our cereal business is rooted in the breadth of our portfolio’

The breadth of General Mills’ portfolio and targeted marketing enables the company to stay strong in the cereal sector, its CFO says.

Kellogg and General Mills RTE cereals: Sugar, sodium and fiber analysis

Kellogg and General Mills have largely slashed sugar and sodium and upped fiber in their US ready-to-eat (RTE) breakfast cereals, but in a number of products the sugar and sodium...

General Mills reacted ‘a little slow’ to racist backlash on Cheerios ad: Marketing expert

General Mills could have acted faster to disable YouTube comments on its new Cheerios advert as a flurry of racist remarks were made about the interracial family it featured, a...

Boomers or bust: Is the $10bn US breakfast cereal market in a state of terminal decline?

On paper at least, boxed breakfast cereal ticks all the right boxes. It’s quick, great value for money, and nutritious - the perfect recession-proof food. 

SPECIAL EDITION: RIDING THE HEALTH CLAIMS WAVE

How are market-leading kids’ cereal firms tackling health claims?

Use of health and nutrition claims on kids' cereal is widespread, but manufacturers are using them with caution and the majority favor nutrient content claims.

‘Veggie snacking has seen tremendous growth’, says General Mills

General Mills has thrown its weight behind mainstream veggie snacking  with two new snack lines under its Green Giant brand.

Oxfam thanks food industry for ‘bland’ and ‘complacent’ response to damning CSR report

Oxfam will step up its campaign to improve the treatment of people and resources that form part of the supply chain of the world’s biggest food conglomerates, after it cast...

ABF calls Oxfam food ethics attack ‘ridiculous’

Associated British Foods – worst-in-class in an Oxfam report critical of 10 food giants for essentially operating under a corporate social responsibility (CSR) “veil of secrecy” – has hit back, slamming the...

Ultra-discounting in extended US cereal portfolio unlikely, says General Mills

General Mills plans to introduce a host of new ready-to-eat cereal products to the US in 2013, but seems unlikely to heavily discount its range to line up with competitors.

General Mills on a quest for all-natural label-friendly yeast and mold inhibitors

General Mills is seeking label friendly ingredients that prevent the growth of yeasts and molds in dry packaged fruit-based foods.

News in brief

General Mills issues voluntary recall on granola bar amid allergen label mishap

General Mills has issued a voluntary recall on a single day’s production of Almond Nature Valley Sweet & Salty Nut Granola Bars as it may contain unlisted allergens.

General Mills: New Nature Valley protein bars will be as big as Fiber One brownies in year one

New Nature Valley protein bars will be as big as Fiber One brownies in their first year, General Mills has predicted as consumers replace “mindless munching” with healthier snacking options.

Don’t write off the US ready-to-eat cereals category, says General Mills

Declining volumes in the $9.51bn US cereals market can be blamed on “cyclical not structural” issues, and do not mean the category has peaked and will carry on going backwards,...

‘No evidence’ that gluten-free diet benefits general population, says researcher

Stronger efforts are needed to educate the public about reasons for adopting a gluten-free diet, as many Americans are cutting gluten in an effort to lose weight, says Arizona State...

News in brief

General Mills: ‘We stand behind the accuracy of our label’

General Mills has said it stands by the 100% natural claims on Nature Valley product labels, after it was served with a lawsuit claiming that maltodextrin and high maltose corn...

General Mills CEO: ‘It’s been a challenging year for the food industry’

While US food heavyweight General Mills reported a 12% rise in sales for the 2012 fiscal year ending May 27, it said growth had been constrained by cost pressures in...

General Mills opposes same-sex marriage ban in Minnesota

General Mills has said it opposes a proposed Minnesota State ban on same-sex marriage, saying that the measure is not in the best interests of its employees or the state...

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