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General Mills reacted ‘a little slow’ to racist backlash on Cheerios ad: Marketing expert

General Mills could have acted faster to disable YouTube comments on its new Cheerios advert as a flurry of racist remarks were made about the interracial family it featured, a...

Boomers or bust: Is the $10bn US breakfast cereal market in a state of terminal decline?

On paper at least, boxed breakfast cereal ticks all the right boxes. It’s quick, great value for money, and nutritious - the perfect recession-proof food. 


How are market-leading kids’ cereal firms tackling health claims?

Use of health and nutrition claims on kids' cereal is widespread, but manufacturers are using them with caution and the majority favor nutrient content claims.

‘Veggie snacking has seen tremendous growth’, says General Mills

General Mills has thrown its weight behind mainstream veggie snacking  with two new snack lines under its Green Giant brand.

Oxfam thanks food industry for ‘bland’ and ‘complacent’ response to damning CSR report

Oxfam will step up its campaign to improve the treatment of people and resources that form part of the supply chain of the world’s biggest food conglomerates, after it cast...

ABF calls Oxfam food ethics attack ‘ridiculous’

Associated British Foods – worst-in-class in an Oxfam report critical of 10 food giants for essentially operating under a corporate social responsibility (CSR) “veil of secrecy” – has hit back, slamming the...

Ultra-discounting in extended US cereal portfolio unlikely, says General Mills

General Mills plans to introduce a host of new ready-to-eat cereal products to the US in 2013, but seems unlikely to heavily discount its range to line up with competitors.

General Mills on a quest for all-natural label-friendly yeast and mold inhibitors

General Mills is seeking label friendly ingredients that prevent the growth of yeasts and molds in dry packaged fruit-based foods.

News in brief

General Mills issues voluntary recall on granola bar amid allergen label mishap

General Mills has issued a voluntary recall on a single day’s production of Almond Nature Valley Sweet & Salty Nut Granola Bars as it may contain unlisted allergens.

General Mills: New Nature Valley protein bars will be as big as Fiber One brownies in year one

New Nature Valley protein bars will be as big as Fiber One brownies in their first year, General Mills has predicted as consumers replace “mindless munching” with healthier snacking options.

Don’t write off the US ready-to-eat cereals category, says General Mills

Declining volumes in the $9.51bn US cereals market can be blamed on “cyclical not structural” issues, and do not mean the category has peaked and will carry on going backwards,...

‘No evidence’ that gluten-free diet benefits general population, says researcher

Stronger efforts are needed to educate the public about reasons for adopting a gluten-free diet, as many Americans are cutting gluten in an effort to lose weight, says Arizona State...

News in brief

General Mills: ‘We stand behind the accuracy of our label’

General Mills has said it stands by the 100% natural claims on Nature Valley product labels, after it was served with a lawsuit claiming that maltodextrin and high maltose corn...

General Mills CEO: ‘It’s been a challenging year for the food industry’

While US food heavyweight General Mills reported a 12% rise in sales for the 2012 fiscal year ending May 27, it said growth had been constrained by cost pressures in...

General Mills opposes same-sex marriage ban in Minnesota

General Mills has said it opposes a proposed Minnesota State ban on same-sex marriage, saying that the measure is not in the best interests of its employees or the state...

General Mills agrees to buy Brazilian food maker Yoki

General Mills has agreed to buy Brazilian food maker Yoki Alimentos for 1.95bn reais (about $853m) in a move it says could double its annual sales in Latin America.

News in brief

General Mills: Job losses will be mostly in ‘administrative and support positions’

Job cuts at General Mills will be mostly in “administrative and support positions”, said the firm, which has just unveiled plans to slash more than 2% of its global workforce.

General Mills to cut 850 jobs in cost savings plan

General Mills intends to cut 850 jobs globally as part of a cost savings plan, the company said Tuesday.

General Mills fined $850 following worker’s death

Food giant General Mills has been fined $850 for a safety violation at a plant in the US where a worker was killed last year.

General Mills looks to tap cereal and snacks potential in BRIC countries and beyond

General Mills sees great potential for its snacks and cereals segments outside North America as population growth in emerging markets looks set to soar.

General Mills must defend ‘made with real fruit’ claim for Fruit Roll-Ups, court rules

General Mills has lost its motion to dismiss a lawsuit that claims the company deceived consumers about the fruit content of its Fruit Roll-Ups and Fruit by the Foot.

General Mills sees growth as European sales double

Food giant General Mills has reported a 13% sales increase in its third quarter results with sales more than doubling in Europe.

General Mills files motion to dismiss fruit snacks lawsuit: ‘We never said they were healthful and nutritious’

General Mills has filed a motion to dismiss a class action lawsuit accusing it of presenting products that were “little better than candy” as “healthful and nutritious”.

General Mills boosts natural foods portfolio with gluten free snacks deal

General Mills has boosted its presence in the natural foods market with the acquisition of Massachusetts-based gluten free snack foods firm Food Should Taste Good for an undisclosed sum.

General Mills plans Quick Response on cereal boxes, despite commentator's scepticism

General Mills is the latest company to experiment with QR (quick response) codes and plans to add them to its cereal boxes, but one well-known technology commentator is sceptical about...

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