
FBIF 2026
‘Surely win’: Nestlé KitKat’s secret to chocolate success in Japan
From ‘Japanisation’ to deep cultural alignment, Nestlé KitKat is one of the few foreign brands to have thoroughly cracked Japan’s competitive chocolate market
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FBIF 2026
From ‘Japanisation’ to deep cultural alignment, Nestlé KitKat is one of the few foreign brands to have thoroughly cracked Japan’s competitive chocolate market

FBIF 2026
In an era where consumers are bombarded with new products at every turn and purchasing decisions are increasingly influenced by technology, is brand loyalty no longer a thing? There is hope yet, says Kraft Heinz

Consumer demand for indulgence — and feeling good about it — is increasingly driving food innovation strategies. Here are six key drivers powering this change.

The ongoing tensions in Iran could disrupt supply routes and drive volatility across key food commodities such as rice and meat

Blended proteins, mushrooms, Asia sustainability report and more feature in this edition of Alt Protein Watch

Gulfood 2026
Snacking giant Hunter Foods has launched a range of new snacks meant for ‘true chilli lovers’ in the Middle East, bringing more bold heat and flavour to the region

Japan is introducing stricter nut allergy controls to address rising cases, based on new government data showing increased public health concerns linked to this category

The Middle Eastern food industry is booming, with billions of dollars of growth expected over the next decade

Sentimentality and health are increasingly influencing consumer snack choices, as they seek comfort, tradition and emotional connection in their purchases

PepsiCo AI start-up winner, cell-cultured cocoa and more feature in this edition of Science Shorts