Elizabeth Crawford

Elizabeth Crawford

Senior Editor – North America

Elizabeth Crawford is an award-winning multi-media journalist, senior editor for FoodNavigator-USA and host of FoodNavigator-USA's Soup-To-Nuts podcast, which covers emerging trends, regulatory pressures and marketing strategies. She frequently speaks at events about food and beverage trends and pressing issues facing the CPG industry, and regularly moderates panel discussions on key themes facing different segments of the industry. She has more than 20 years as a business-to-business reporter covering the food, dietary supplement and healthcare industries through business, regulatory and legislative lenses.

All stories

Walmart debunks 3 myths that deter emerging brands

Summer Fancy Food Show

Walmart debunks 3 myths that deter emerging brands

By Elizabeth Crawford

Walmart executives challenge common assumptions about national distribution, premium positioning and the retailer’s shopper base, and share the performance metrics they say matter most after launch

Taste still rules, but may no longer be enough to win in the snack aisle

Taste still rules, but may no longer be enough to win in the snack aisle

By Elizabeth Crawford

New Circana data shows consumers increasingly expect functional benefits alongside flavor, driving a shift from ‘better-for-you’ to ‘nutritious and delicious’ snacks, like those showcased at Sweets & Snacks Expo by Barebells, Belle’s Gourmet Popcorn and...