Soup-To-Nuts Podcast
3 strategies to help CPG marketers drive breakthrough results with less money
Tighter budgets, fragmented media and shrinking attention spans are forcing brands to rethink marketing success
All stories
Walmart revamps private label as shoppers redefine what ‘value’ means
Packaging overhaul comes as inflation-weary consumers, including higher earners, turn to private label for lower prices without sacrificing quality
Looming deadline for state packaging laws places reporting pressure on CPGs
Seven states now require producers to track and report packaging data under extended producer responsibility laws, creating a fast-moving compliance challenge for food and beverage brands, importers and distributors
Functional, feel-good drinks edge out alcohol for ‘controlled indulgence’
Data from Nielsen IQ and Spate show consumers are turning to non-alcoholic beverages and those infused with THC and adaptogens to relax mindfully as they pull back on alcohol consumption
Unilever and McCormick defend food tie-up after investor jitters
Executives from both companies reframe planned combination of food businesses as a ‘flavor-led’ growth strategy, despite sharp share price declines following the announcement
California pushes ‘non-UPF’ seal as certifications multiply and confusion grows
A proposed state-backed label aims to simplify ultra-processed food choices, but could competing definitions and private certifications risk muddying the message for consumers and complicate reformulation efforts?
Rising grocery costs loom as Middle East conflicts disrupt supply chains
As oil and fertilizer prices squeeze margins, farmers and manufacturers must make tough decisions on pricing, pack sizes and innovation
4 market opportunities revealed by Mintel Most Innovative winners
When supply chain snarls and cautious consumers dominate, winners focus on health, convenience and mindful indulgence
Middle East tensions, rising energy and fertilizer costs push grocery prices higher
February CPI shows food-at-home prices climbing 0.4% as supply chain risks, tariff uncertainty and volatile farm inputs threaten to add new pressure on brands, retailers and inflation-weary shoppers
Expo West brands embrace ‘sensemaxxing’ with layered textures, bold flavors and playful formats
Brands at Expo West showcased snacks engineered for crunch, chew and snap, layering textures and subtle flavors to deliver bigger sensory experiences in smaller bites