Better-for-you claims in the crosshairs: Advertising watchdog scrutinizes health claims
National Advertising Division cases shine light on marketing missteps, making the case for food and beverage brands to rethink health-focused advertising
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Italian-made pasta dodges crushing US tariffs – for now
The Commerce Department sharply reduced proposed anti-dumping duties on 13 Italian pasta brands, easing fears of product pullouts by major brands including Garofalo and La Molisana ahead of a final ruling in March
3 strategies bolstering Campbell’s snack portfolio amid category slowdown
Targeted innovation, seasonal flavors and premiumization are delivering “worth-it” experiences to help maintain share even as snack volumes soften
Trump orders sweeping probe into food price-fixing as grocery costs threaten GOP
Facing voter frustration and political risk, the White House directs DOJ and FTC to investigate potential price-fixing across the food chain as Republicans brace for midterm pressure
A new era of premium chocolate emerges
As consumers redefine premium chocolate through taste, ethics and wellness, everyday indulgence is replacing special-occasion luxury – opening the door for brands and retailers to grow margins, build loyalty and differentiate in a tightening,...
Big results for small budgets: How Crave Ventures helps emerging CPG brands scale
Service-for-equity model gives founders access to marketing, branding, PR and retail expertise without upfront capital
Mondelēz rethinks new product development and distribution strategy as US consumers cut back on snacks
The snack giant will expand value offerings, boost innovation in better-for-you products and indulgent items, and refine promotions to reignite growth
Inside discount retailer Lidl US’ recipe for success: Fresh, value and focus
From SKU rationalization to supplier partnerships and front-line empowerment, CEO Joel Rampoldt is reshaping Lidl US’ playbook for sustainable growth and earning consumer loyalty along the way
General Mills bets big on overlooked consumers to drive next wave of growth
The CPG giant is adapting products, pack sizes and marketing to place aging consumers, GLP-1 users and Hispanic shoppers at the center of its fiscal 2026 plans
Mondelēz-backed Celleste Bio debuts cell-cultured chocolate-grade cocoa butter
The new ingredient is positioned as an ‘insurance policy’ against cocoa supply chain volatility and says the bio-identical ingredient could stabilize supply as climate change strains traditional crops