Elizabeth Crawford

Deputy Editor

Elizabeth Crawford is an award-winning multi-media journalist, senior editor for FoodNavigator-USA and host of FoodNavigator-USA's Soup-To-Nuts podcast, which covers emerging trends, regulatory pressures and marketing strategies. She frequently speaks at events about food and beverage trends and pressing issues facing the CPG industry, and regularly moderates panel discussions on key themes facing different segments of the industry. She has more than 20 years as a business-to-business reporter covering the food, dietary supplement and healthcare industries through business, regulatory and legislative lenses.

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Conagra bets on active aging adults to drive the next wave of CPG growth

Conagra bets on active aging adults to drive the next wave of CPG growth

By Elizabeth Crawford

As competitors chase Gen Z, Conagra Brands is targeting the fastest-growing cohort in the US: active adults seeking protein, portion control, value and health-forward convenience – all of which overlaps with other emerging demographic groups, including...

Fiber sells – when shoppers can find it

Fiber sells – when shoppers can find it

By Elizabeth Crawford

Americans want more fiber but don’t know where to find it – opening the door for clearer claims, education and better-tasting products, according to a survey by the International Food Information Council