Deniz Ataman

Deniz Ataman

Deputy Editor – North America

Deniz Ataman is the deputy editor of FoodNavigator-USA. With over a decade of experience in multi-media journalism, Deniz worked across different industries including food, beverage, flavor, fragrance, cannabis and music. She holds a BA in psychology from the University of Virginia.

All stories

Legacy brands are evolving from products into platforms

News Bites

Legacy brands are evolving from products into platforms

By Deniz Ataman

For the majors like The Hershey Co., General Mills and Kellanova, growth comes from strategically stretching trusted brands across occasions, benefits and formats – broadening the snacking landscape itself