Functional snacks on social media aren’t replacing indulgence, they’re justifying it
If functional snacks are booming, the ingredients powering them show a category in transition
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Is ‘healthy enough’ the new ‘better for you?’
Winning brands balance health, indulgence and convenience
Walmart’s Aloha reset highlights how snack bars are overtaking center store
The move reflects a broader industry shift as protein bars – and better-for-you snacking – continue to move into the mainstream
Nestlé USA eliminates artificial colors as part of broader reformulation overhaul
While Nestlé has reached this particular milestone ahead of schedule, it positions the achievement as one step in a longer-term strategy focused on cleaner labels, product innovation and greater consumer trust
Fed Up! campaign takes aim at UPFs, but the science debate persists
A new campaign on ultra processed food education highlights systemic nutrition barriers, while food science experts stress the need to define the polarizing term before linking it to health outcomes
Nestlé and Ghirardelli reboot cookie dough
Nestlé leans into bold, trend-driven twists while Ghirardelli bets on premiumization of classic flavors to reach consumers looking for ‘homemade’ indulgence
Snack bar startups draw capital around protein, function and format
Stars + Honey’s recent funding to scale its collagen protein snack bars reflects broader capital investment towards nutrition, functionality, clean label and format innovation in the snack bar category
Can better-for-you deliver candy cravings?
Better-for-you candy is entering a new phase where bold flavor and real ingredients - not just reduced sugar - are driving consumer interest across the snacking landscape
How audio ads are behind food and drinks’ next sales boost
Audio’s reach and ROI are pushing food and beverage marketers to rethink its role in the media mix
IFF sells bulk of food ingredients business to refocus on health and wellness
The global ingredient supplier’s deal reflects a broader trend of how companies are streamlining their businesses to meet shifting health and wellness preferences