
What’s the difference between effective and attractive packaging?
The fine line between effective and attractive packaging comes down to how brands use design elements to stand out on crowded shelves while solving shoppers’ problems within seconds
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The fine line between effective and attractive packaging comes down to how brands use design elements to stand out on crowded shelves while solving shoppers’ problems within seconds

Barilla’s acquisition of Goodles signals the strategic players’ interest in emerging wellness food brands

Private label’s glow-up is winning shoppers with clean labels, high-protein products and trend-driven innovation that goes far beyond bargain pricing

News Bites
Transparency, health and regulation emerged as the defining forces shaping the food industry this month

Authentic international flavors and convenient refrigerated foods drive PepsiCo’s mission to show up across different eating occasions for consumers’ evolving lifestyles

Food safety leaders say brands that prepare for recalls before they happen can better protect consumers and maintain trust

Relevance, not reinvention, is driving innovations in snacks as brands aim to meet consumers’ dynamic lifestyles

PepsiCo’s David Allen explains why packaging redesign is only part of the solution and why the future of circularity depends on stronger recycling systems, policy frameworks and industry partnerships

PepsiCo cuts sodium and sugar, while betting on fiber and protein

Frozen treats thrive on convenience, value and discovery, while nutrition remains a secondary consideration