Why so many new product ideas are failing
Brands relying on large language models (LLMs) for innovation ideas are serving up a recipe for blandification, writes Dr Nicki Morley, global MD of innovation solutions for Kantar.
Archives for August 7, 2026
Why chocolate goes wrong in baking
Chocolate leakage and uneven bake performance are often blamed on poor-quality chocolate, but the real problem frequently lies in ingredient performance and process consistency
Mars-Kellanova: What Brussels really decided about brand power
The EU cleared Mars’ $36bn Kellanova deal without conditions and its reasoning reveals how much bargaining power a brand really has left.
WK Kellogg Co to cut artificial dyes and BHT a year ahead of schedule
The cereal giant has faced intense scrutiny for its use of controversial ingredients like petroleum-based dyes and butylated hydroxytoluene (BHT)