Archives for December 12, 2013

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Barilla pulps pasta into paper

By Fiona Barry

Barilla has partnered with a Venetian paper manufacturer to turn the Italian food giant’s pasta into stationery.

What is the functional food magic number? Why, 0.84 of course…

By Diana Cowland

At what point are consumers prepared to purchase fortified or functional foods and drinks? That’d be 0.84 according to the fortified/functional (FF) curve. Say what?...Euromonitor International analyst Diana Cowland explains why traditional markets...